What are the responsibilities and job description for the Head of Field Marketing position at Ivalua?

Head of Field Marketing, North America

NYC, Pittsburgh, Redwood City, Fremont - USA)

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.

Learn more at www.ivalua.com. Follow us on LinkedIn and Twitter

THE OPPORTUNITY

We are seeking a dynamic and strategic Head of Field Marketing for North America to lead our regional marketing initiatives.

In this highly impactful role at Ivalua, you will build strategies and plans to enhance brand awareness and drive pipeline growth for the region, in close collaboration with Sales, Product Marketing, and Global Digital teams. Your responsibilities will include leading online and offline programs, with a strong emphasis on ABM and events. The ideal candidate has a strong business savvy and data-driven mindset, is hands-on, and is a remarkable team leader and mentor. This position reports to the VP of Corporate Marketing (based in Redwood City, California).

WHAT YOU WILL DO WITH US

Strategic Leadership

Develop and execute the overall field marketing strategy for North America, aligning with corporate goals and regional market dynamics.

Team Management : Lead, mentor, and develop a team of 3 field marketing professionals, fostering a culture of collaboration, creativity, and high performance.

Demand Generation

Design and implement multi-channel demand generation programs, including events, webinars, and targeted campaigns, to drive lead acquisition and conversion.

Account-Based Marketing (ABM)

Spearhead the ABM strategy, focusing on key accounts and verticals to enhance engagement and drive pipeline growth.

Collaboration with Sales : Partner closely with Sales teams to understand customer needs, align marketing initiatives, and ensure effective execution of field programs that support sales objectives.

Event Management : Oversee the planning and execution of regional hosted events and customer engagement activities, ensuring they deliver value and enhance brand presence.

Performance Measurement

Establish KPIs and metrics to assess the effectiveness of field marketing initiatives, providing regular reporting and insights to the leadership team.

Budget Management : Manage the field marketing budget, ensuring optimal allocation of resources to maximize return on investment and support regional growth initiatives.

Market Insights : Conduct market research and analysis to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.

Travel

15 - 25% expected

YOUR PROFILE

If you have the below experience and strengths this role could be for you :

Minimum 10 years of successful track record in a senior marketing role with a focus on field marketing and multi-channel integrated campaign creation, or at least 7 years with a Master's degree.

Solid experience in account-based marketing, demand generation, paid advertising, email marketing, content marketing, and event marketing.

Excellent leadership and team management skills, with the ability to inspire and develop talent.

Exceptional communication and interpersonal skills, capable of building strong relationships with cross-functional teams and stakeholders.

Ability to build exceptional partnerships with Sales and Sales Development teams.

Experience leveraging data-driven insights to inform operational decisions and improve marketing effectiveness.

Proven ability to plan and manage budgets effectively.

Proficiency in marketing automation tools and CRM systems; experience with HubSpot or similar marketing automation platform a plus.

WHAT HAPPENS NEXT

If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today!

Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you!

Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.

Interviews will be conducted virtually via video or on-site with face-to-face meetings.

LIFE AT IVALUA

Hybrid working model (3 days in the office per week)

We're a team dedicated to pushing the boundaries of product innovation and technology

Sustainable Growth, Privately Held

A stable and cash-flow positive Company since 10 years

Snacks and weekly lunches in the office

Feel empowered to pursue your goals with improved team collaboration and increased creativity / productivity

Unlock and unleash your full professional potential with our exceptional training and career development program

Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued

Regular social events, competitive outings, team running events, and musical activities.

Powered by People - Powered by You!

United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans.

Experience life at Ivalua - check out our captivating video ! Gain insight into our unique company culture and get a glimpse of what it's like to work with us.

Ivalua’s core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents.

The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience.

Title : Head of Field Marketing, AMER

Base Range minimum : $112,500

Base Range maximum : $187,500

Additional compensation / rewards : Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more.

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Salary : $187,500

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