What are the responsibilities and job description for the Social Media Manager position at Ivy City Co.?
About Ivy City Co.
Founded by three women navigating the early days of motherhood, Ivy City was born from a
sewing machine, a shared dream, and a quiet rebellion against the idea that moms have to lose
themselves to be good mothers. What started at kitchen tables and nap times has grown into a
brand—and a movement—rooted in love, resilience, and the belief that dressing up can still feel
magical.
Today, Ivy City is more than a clothing brand. It’s a place. A philosophy. An invitation. We believe in a world where caregiving is aspirational, not apologetic. Where caregiving is a kind of power. Where elegance and family coexist. Where getting dressed can feel like a celebration—not a compromise.
Here, kids are part of the story, not a distraction from it. Their presence brings joy, grounding,
and meaning. And your presence *as a mother, a woman, a dreamer* is never an afterthought.
We design for the moments that matter. Dresses that make you feel worthy & radiant on the
hardest days. Matching moments that let your little ones shine beside you. A wardrobe that
reflects your strength, softness, and everything in between.
Welcome to Ivy City, where caretaking is reimagined and beauty lives in the everyday.
About the Role
We’re on the hunt for a dress-obsessed Social Media Manager working full-time at Ivy’s HQ in Riverton, UT. Our Social Media Manager will bring Ivy’s brand to life through all social media platforms by planning and posting fresh, fun, and on-brand content. They will build a strong online community by chatting with followers, answering DM’s, following trends, tracking performance, and utilizing data to shape what comes next.
Responsibilities
Social Strategy & Channel Management
- Develop and execute the social media content calendar, aligned with product launches, promotions, and brand campaigns.
- Manage all key platforms, including Instagram, TikTok, Facebook, Twitter, YouTube, and LinkedIn.
- Plan and publish engaging content across formats—short-form video, carousels, stories, reels, UGC, and memes—tailored to each platform’s best practices.
- Ensure brand voice, tone, and aesthetics are consistent across all channels.
Content Creation & Collaboration
- Work with the creative, influencer, and product marketing teams to develop content ideas and campaigns.
- Coordinate with graphic designers, videographers, or agencies to brief and produce assets as needed.
- Source and manage UGC (user-generated content), including ambassador reposts, testimonials, and product reviews.
- Launch and monitor social promotions, giveaways, and seasonal campaigns.
Community Engagement & Growth
- Engage with the community by responding to DMs, comments, mentions, and tags, fostering strong relationships with followers.
- Monitor and escalate customer support issues to the appropriate teams.
- Identify and activate superfans, brand ambassadors, and micro-influencers to build brand loyalty.
- Track competitor accounts, social trends, and emerging platforms to keep the brand culturally relevant.
Analytics & Reporting
- Track and analyze performance KPIs, including engagement rate, reach, follower growth, shares, saves, and traffic to site.
- Provide weekly and monthly performance reports, including actionable insights and optimizations.
- Use data to inform content direction, post timing, and platform prioritization.
Qualifications
- 10 years of experience managing social media accounts for a brand, agency, or DTC e-commerce company.
- Strong understanding of platform algorithms, content trends, and digital storytelling.
- Proven ability to create and manage engaging content across multiple social platforms.
- Experience with scheduling and analytics tools such as Later, Sprout Social, Hootsuite, or Meta Business Suite.
- Excellent writing, editing, and communication skills.
- Strong organizational skills and ability to manage multiple campaigns and channels simultaneously.
- Preferred: Background in health, wellness, fitness, or lifestyle brands.
Why Ivy?
- Flex PTO
- 401k with Employer Match
- Health insurance benefits
- Paid parental leave
- Paid short term and long-term disability
- Company events
- Employee discount
How to Apply
If you’re interested in joining the team, apply here or send a copy of your resume and your preferred salary range to careers@ivycityco.com.
