What are the responsibilities and job description for the Paid Search Specialist position at J. Arthur & Co.?
We are seeking an experienced Paid Search Specialist to join our team. As our in-house Paid Search Specialist, you will be responsible for developing and executing effective paid search strategies that align with our clients' brand and marketing objectives. Our focus is on providing the highest quality PPC ad services that generate effective lead generation and ROAS for our clients.
Potential to be a hybrid position, but candidates based in Hartford, CT, are preferred.
Responsibilities:
- Develop and implement paid search campaigns across various platforms such as Google Ads and Meta Ads
- Create and manage ad copy, keywords, and targeting strategies to maximize campaign performance
- Collaborate with our marketing team to ensure paid search efforts align with brand messaging and marketing goals
- Conduct research to stay up-to-date on industry trends and best practices in paid search
- Monitor and analyze campaign performance metrics to continually improve effectiveness and ROI
- Manage budgets and timelines to ensure efficient use of resources
- Take ownership over client account management
Qualifications:
- Degree in marketing, business, or a related certification
- 2 years of experience in paid search marketing
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Experience with Google Ads, Meta Ads, and other PPC platforms
- Ability to multitask and manage multiple projects simultaneously
- Passion for data-driven marketing and campaign optimization
- Knowledge of SEM best practices
- Excellent communication and collaboration skills
We are looking for someone who is not only skilled in paid search marketing but also passionate about generating leads and maximizing ROAS (return on ad spend)! If you are a strategic thinker who is always looking for new and innovative ways to optimize campaigns and drive results, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- 401(k)
- Flexible schedule
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- PPC Campaign Management: 2 years (Required)
Language:
- English (Required)
Ability to Commute:
- Vernon, CT 06066 (Required)
Work Location: Hybrid remote in Vernon, CT 06066
Salary : $50,000