What are the responsibilities and job description for the Marketing Automation Specialist position at J.B. Hunt Transport?
Job Summary :
Under routine supervision, this position is responsible for supporting all aspects of marketing automation. The incumbent will analyze data from multiple sources to report on campaign effectiveness and promote utilization of J.B. Hunt's marketing technology stack. The incumbent will create programs and assist with implementing automation campaigns.
Job Description :
Key Responsibilities :
- Promote quality assurance and building audiences through reviewing various campaign details and identifying potential issues
- Compile and analyze data from campaign results from the automation platform to identify areas of opportunity; propose recommendations based off campaign results
- Support senior team members building the architecture of automated campaigns
- Analyze data and make recommendations to improve data flow efficiency
- Contribute to best practices for building campaigns
- Build programs used within campaigns; assist in building workflows, customer journeys, and implementing automation features
- Monitor Marketing key performance indicators (KPIs) to evaluate the effectiveness of implemented campaigns
- Analyze campaign performance metrics using analytics tools to track return-on-investment (ROI), identify trends, and provide actionable insights for campaign optimization
- Apply knowledge of marketing strategies to monitor consistency in branding and messaging across marketing channels
- Maintain up-to-date knowledge of marketing automation best practices, emerging technologies, and industry trends to recommend solutions
Qualifications :
Minimum Qualifications :
Preferred Qualifications :
Experience using Marketing Automation tools
Experience with Email Marketing
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook, etc.)
Experience with Data Management
Experience in customer relationship management tools, including reporting and field management
Ability to effectively transmit, receive, and accurately interpret ideas through various mediums
Ability to work with a variety of individuals and groups in a constructive and collaborative manner
Knowledge of approaches and techniques for recognizing, anticipating, and resolving operations or process problems
Ability to process information with high levels of accuracy
Ability to accurately analyze situations and reach productive decisions based on informed judgment
Ability to develop and track challenging goals that support business strategies
This position is not eligible for employment-based sponsorship.
Education :
Bachelors : Marketing (Required), Bachelors : Business Communications (Required)
Work Experience :
Data Analysis, Marketing
Job Opening ID :
00572656 Marketing Automation Specialist (Open)
J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and / or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.
J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.
