Marketing Manager

Shea Homes 

Southern California Division

Job Description: 

Marketing Manager 

Reporting Relationship:                           V.P. of Sales & Marketing

Department:                                                   Sales & Marketing

Location:                                                          Irvine

Salary Range:                                                 $80-95K

Revised                                                              March 2025

SUMMARY

This position is responsible for coordinating the marketing efforts for active & upcoming communities and providing support to the sales team under the direction of the V.P. of Sales & Marketing.

ESSENTIAL DUTIES / RESPONSIBILITIES

·         Create digital marketing assets such as interactive floorplans, renderings, site plans, DSA applications, and virtual tours/videos utilizing corporate standards/vendors.

·         Develop community branding including product naming, logos, branding and advertising campaigns in partnership with ad agency and VP of Sales & Marketing.

·         Coordinate design & production of printed marketing materials such as brochures, collateral, registration cards, tabletop signs, business cards, flyers, etc. Maintain inventory and place orders as needed.

·         Serve as a representative/point of contact, attend meetings, and coordinate advertising efforts with master developers.

·         Manage content for active and upcoming communities on sheahomes.com; ensuring pricing and community information is accurate and updated in a timely manner.

·         Coordinate all community advertising and marketing efforts including email campaigns, newspaper ads, social media accounts & ads, paid search remarketing, text marketing, sponsorships, PR stories.

·         Obtain Legal department approval for email and digital advertising including blogs & social media posts. Ensure all printed materials contain accurate and current legal disclaimers.

·         Manage relationships with various consultants, vendors, and agencies including advertising, social media, paid search marketing, promotional vendors, interior designers, signage companies, event production, model maintenance vendors, etc.

·         Manage community budgets for fixed assets and selling expenses, including preparing quarterly reviews with VP of Finance and Division President.

·         Coordinate production & manage inventory of Shea-branded materials and promotional items (pens, bags, keychains, floormats, etc.).

·         Manage photography and videography including matterport tours for model homes, inventory homes and amenities including naming/uploading to corporate Digital Asset Management system.

·         Schedule Preliminary and Final Marketing Meetings for model homes; take and distribute notes from meetings.

·         Attend model frame walks, drywall walks, finish walks and final walks to ensure accuracy of marketing materials and model/sales office execution.

·         Prepare and execute contracts for model & sales office furniture/merchandising including lease agreements for restrooms & sales trailers.

·         Coordinate installation of model & sales office furnishings & supplies, including procurement of specialty items for model homes or sales offices such as light fixtures, fitness equipment, game tables, etc.

·         Coordinate design, production & installation of model complex signage & flags, billboards, fence banners and weekend sign or balloon service.

·         Coordinate maintenance and repairs of model homes & sales offices including cleaning, pest control, landscape maintenance, pool/fountain service, music service, and plant service.

·         Manage inventory, repair and transportation of Sales golf carts including DMV registration & insurance.

·         Manage closing gift program and place orders as requested by sales team.

·         Coordinate & execute customer & broker events including grand openings, sales promotions, previews, site tours, etc.

·         Coordinate customer communication such as closing and contract party invitations and presentations.

·         Process and code department invoices.

·         Ensure Online Sales Team/call center has most current information regarding availability, phase releases, appointment scheduling and prequalification process for all upcoming and actively selling communities.

·         Attend monthly corporate interdivisional marketing team meetings.

·         Participate in website testing for development and enhancement of sheahomes.com

·         Prepare submissions for industry awards.

·         Attend various industry events on behalf of Shea Homes.

KNOWLEDGE / EXPERIENCE / SKILLS / ABILITIES

·         Minimum three years office and sales administration or marketing coordination experience preferred.

·         Minimum two years' experience working with senior level management preferred.

·         Customer service – serves as the Sales & Marketing department’s “goodwill ambassador” when interfacing with both external and internal customers.

·         Knowledge of Microsoft Outlook, Word, Excel, PowerPoint, Enterprise 1, Salesforce and Adobe.

·         Ability to plan, organize and prioritize responsibilities in order to meet deadlines.

·         Excellent time management, organizational and follow up skills.

·         Strong verbal and written communication skills and practices in all directions.

·         Consistent follow up and follow through.

·         Ability to work in a fast-paced environment at a high level of performance.

PHYSICAL DEMAND / WORK ENVIROMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the associate is regularly required to talk, hear, walk, sit and occasionally is required to stand. The associate must occasionally lift and/or move up to approximately 25 pounds.

The noise level in the work environment is usually quiet to moderate.

Salary : $80,000 - $95,000