What are the responsibilities and job description for the Digital Marketing Specialist position at J K Products & Services Inc?
This is a full time, remote position with up to 30% travel. We are looking for a candidate with at least 5 years of similar marketing experience, a team player who thrives in a remote setting and can bring fresh innovative ideas and approaches to the department.
**Job Title:** Digital Marketing Specialist
**About Us:**
JK is a leading global manufacturer of dynamic and innovative wellness equipment. We aim to expand our online brand presence and effectively reach our target audience through lead generation, increased brand awareness, targeted campaigns, and data analysis to optimize results.
To achieve this, we are seeking a talented Digital Marketing Specialist to join our team and drive our digital marketing strategies.
**Job Summary:**
As a Digital Marketing Specialist, you will develop, implement, and manage digital marketing campaigns to promote our products and services. You will play a key role in enhancing our online presence across various digital channels, including the web, social media, and email marketing.
**Key Responsibilities:**
- Develop and execute comprehensive digital marketing strategies to increase leads, improve brand awareness, and drive traffic to our website.
- Collaborate with external digital teams to optimize Google ad campaigns and maximize ROI.
- Update and manage engaging content for various platforms, including the website, social media, blogs, and email newsletters.
- Gain a thorough understanding of our products and markets to craft and implement effective digital strategies.
- Analyze marketing data and metrics to assess campaign performance and make data-driven decisions.
- Work closely with team members to develop creative content and ensure consistent messaging and branding.
- Stay updated on the latest digital marketing trends and best practices.
- Manage social media accounts, including content planning, posting, and community engagement.
- Oversee email marketing campaigns, including audience segmentation and performance tracking.
- Assist in developing and managing budgets for digital marketing initiatives.
**Qualifications:**
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency in digital marketing tools and platforms
- Strong understanding of digital marketing specifically with social, email and web.
- Excellent written and verbal communication skills.
- Ability to analyze data and translate insights into actionable strategies.
- Strong project management skills and attention to detail.
- Ability to work independently and collaboratively in a fast-paced environment.
**What We Offer:**
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and creative work environment.
