Marketing And Recruitment Specialist I

J.M. Kelly Creative Arts School in Greenville, MS is looking for one marketing and recruitment specialist to join our team. We are located at 3291 Hwy 82 E. Our ideal candidate is a self-starter, motivated, and reliable.

Responsibilities

• To coordinate marketing activities, targeting: prospective students aged 3-18, parents/guardians of prospective students, key stakeholders, and employers.
• To coordinate and take responsibility for all high-profile events (e.g. Open Evenings and other recruitment events).
• Attend external careers fairs and manage relationships with local secondary and primary schools.
• Support with the school and events diary to ensure that all events and employer engagement activities are used as a marketing tool. Employer Engagement
•  Support the Executive Director to build strong links with employer partners and coordinate employer-related activity.

Digital/Media

• Manage all website content – creating regular news stories and maintaining all other pages ensuring all content is up to date and prospect-ready.
• Manage all social media channels – creating and scheduling engaging and exciting content, including paid-for campaigns, to promote all aspects of the work of JMK.
•  Create timely and relevant e-newsletters.
• Monitor and respond to online comments, questions, and reviews, reporting, and escalating response handling where necessary.
• To work closely with key media to produce engaging press releases for JMK to ensure the effective promotion of the school to prospective students and their parents/guardians.
• Create content for, and manage, onsite promotional spaces (posters, banners, digital screens, and literature displays).
• Coordinate and take responsibility for a variety of promotional initiatives, including radio, newspaper, outdoor and online advertising, sales promotions, and direct marketing, in support of the strategic marketing plan.

Film and photography

·        Develop and manage the JMK photo/video library, ensuring current and suitable images are used for marketing and PR.  

Analysis & Reporting

·        Analyze and report on the effectiveness of all advertising and promotional activity, in relation to school events, making recommendations for future campaigns.

·        Report and provide feedback to the Executive Director and Senior Leadership Team around events and marketing activity. 

Student Admissions

· Coordinated and manage the school’s admissions/registration process to ensure a positive journey for both prospective students and parents/guardians.

·        Support all inquiries, admissions, tours, and enrollments.

·        Support the Executive with all in-year transfer requests.

Qualifications

• Must be 21 years or older.
• Degree and/or college hours in the field area.
• Years of experience.

We are looking forward to reading your application.