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J Public Relations, Inc is hiring: Senior Director - 20Two Studio in New York

J Public Relations, Inc
New York, NY Full Time
POSTED ON 3/4/2025
AVAILABLE BEFORE 6/2/2025

Recently named Travel Agency of the Year by The PR Net, 20Two Studio is a PR and social agency passionate about bold storytelling for lifestyle brands in the travel, hospitality and wellness industries. We are spirited and strategic, and on our team you’ll accelerate your career working on creative, meaningful, ROI-driven campaigns, telling compelling stories, and leading with passion to connect our clients with brand building awareness and success. Being a part of this team, you’ll aid in the Studio’s commitment to its clients and staff through an honest approach, creative integrity, and a real passion for awesomeness.

Who are you?

Strategic, creative, collaborative, trusted. You’re a confident leader with years of proven industry experience and success. You strive to be your best, and help others be their best. You’re driven, business minded, and solution-oriented. You’re a motivating and passionate manager, mentoring the next gen of the agency and continue to find ways to ideate and innovate.

The Role

As Senior Director, Public Relations at 20Two Studio, you’re equally as comfortable acting as the face and leader of our largest accounts as you are leading pitches, guiding senior leaders throughout the agency, and providing oversight on agency culture initiatives. Your consistent and solid team leadership creates a culture of trust, growth, teamwork and results. At this level, you are responsible for account profitability and oversee / guide all add ons and additional projects, have a proven ability to think big / creatively across categories, collaborate with multiple agency teams, and act as a lead voice in new business efforts.

Duties and Responsibilities

Account Client Management

  • From a strategic level, have a keen awareness of the day-to-day client activities, communication, research, planning, implementation and evaluation of public relations activities.
  • Lead the strategy and creativity sessions for press-worthy programs, partnerships and ideas for clients.
  • Offer final approval on all comprehensive public relations programs and plans.
  • Maintain and grow deep relationships with clients.
  • Have a proven ability to lead programs and manage others to deliver high-quality thinking and results quickly.
  • Help account teams work effectively and in the best interests of the client.
  • Grow accounts to be more profitable by increasing retainers and adding on projects.

Media Relations

  • Have media / industry insight, knowing exactly who to go to for any story idea.
  • Have solid understanding of social media and how it integrates into accounts / campaigns.
  • Leadership

  • Manage direct report(s), providing leadership, guidance, feedback and coaching.
  • Offer recommendations for staff promotions.
  • Be an active participant in the hiring process.
  • Advocate for employees and bring any issues in growth, development, attitude and overall satisfaction to the appropriate parties.
  • New Business

  • Act as an active participant in sourcing and securing new business.
  • Assist in the development of new business proposals.
  • Stay up to date on trends in our industries.
  • Experience

  • College Degree or comparable experience required.
  • At least 10 years of public relations experience in the hospitality, culinary, travel, tourism, restaurant and / or consumer lifestyle arenas.
  • Agency experience strongly preferred.
  • Requirements

  • Ability to travel for client needs.
  • Advanced proficiency in Microsoft Word, Excel, PowerPoint & Adobe Suite.
  • Excellent verbal and written communication skills.
  • Excellent organizational skills.
  • Benefits

    20Two Studio offers a competitive benefits package, including :

  • Competitive base salary : $100,000- $110,000, commensurate with experience.
  • Commission opportunities.
  • Year-end discretionary bonus.
  • Monthly Cell Phone Stipend.
  • Company contributions to medical, dental, and vision insurance premiums.
  • Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

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    Salary : $100,000 - $110,000

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