What are the responsibilities and job description for the Senior Publicist position at J Public Relations Inc?

J / PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Iconic Luxury Hotels and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J / PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few).

At J / PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Who are you?

Creative, collaborative, connected. You bring a time-tested roster of travel and lifestyle media relationships and proven experience pitching successful storylines for brands. You have the pulse on what’s trending in the travel & hospitality industry, know what questions to ask your clients to find compelling, timely storylines, and aim for coverage that drives meaningful placements. You are results-driven and thrive in a deadline-driven environment. You love ideating partnerships and collaborations for your clients to bring awareness to the target audiences that matter most. You’re motivated, passionate, and working diligently to be a go-to industry expert for media, clients, and your agency team. If this sounds like you, then please read on.

The Role

You are seasoned in media relations, the client go-to, and are starting to work on account strategy when not flawlessly executing a FAM or Media Mission. You play a crucial role in not just delivering big hits, features, and profile stories for clients, but also begin taking a bigger role in helping Account Leads manage the team and leading in-person client-facing interactions. At this stage, the ideal person has solid media relationships in place (in both regional and national markets), meets with media regularly, and is constantly concepting pitch angles based on sound research to get media engaged and excited. In this role, the ideal candidate will take proactive ownership, overseeing the strategy for media relations-focused tasks, looking at accounts holistically to understand what is needed, and then jumping in for team members at all levels to help / alleviate where needed.

Duties and Responsibilities

Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application.

At J / PR, we prioritize hiring for talent and potential, so even if you don't meet all of these qualifications, we would love to hear from you!

Account Client Management

Proactive approach to managing client needs / expectations
Lead portions of client calls
May lead smaller accounts with senior leadership oversight
Assist with strategy, planning, implementation, and evaluation of PR activities
Creative brainstorming, program and pitch development
Build relationships with destinations, CVBs, and offices of tourism in the markets that serve your clients

Media and Influencer Relations

Have a wide range of go-to media contacts making you (and your clients) look like a star as you secure top-tier national press and features

Proactive media relations (pitching, organizing media / influencer visits, reviewing & approving media lists) is very much the focus of your day-to-day

Regularly dig into newspapers, magazines, broadcasts, blogs, and digital pieces to find new angles, new editors, and new contributors to create new relationships

Organize pitch priorities; assign and oversee the progress of pitches to team members with the support of account leadership

Regularly coordinate in-person media meetings with journalists on location

Secure and host media and influencers on press trips, media appointments, and events

Oversee the workflow of junior team members

Begin to plan 90-day and annual plans to impact client goals and KPI’s

Regularly lead the junior team through projects to make check marks against goals and KPI’s

Industry / J / PR

You confidently secure meetings with relevant brands that may impact your clients' goals

There is an organization or two you’ve become attached to outside the office where you’re networking and creating unique connections

You seek out opportunities for learning by attending conferences, workshops, and events on behalf of the agency

Other

And other tasks, projects, or duties as required

Experience

College Degree or comparable experience required

At least 3-5 years of public relations experience in travel, hospitality, tourism, culinary restaurant and / or consumer lifestyle arenas

Must have stellar hotel, restaurant, and media references

Must have strong and proven relationships with local, regional, and national media contacts

Requirements

Ability to travel for client needs

Excellent computer skills, including Google Suite and Microsoft Office Word in a Mac OS environment

Excellent oral and written communication skills

Excellent interpersonal skills, experience in a hospitality environment is a plus

Excellent time management and organizational skills

Must be able to identify and resolve problems in a timely manner

Strong knowledge of

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What are the responsibilities and job description for the Senior Publicist position at J Public Relations Inc?

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