Marketing Specialist (NY or LA)

Position Summary

This role is pivotal in shaping the public image of our brands, fostering media relationships, and driving impactful collaborations. The ideal candidate will have a strong background in PR strategy, media relations, and marketing initiatives, with a passion for storytelling and building connections.

Responsibilities

Public Relations

• Branding Strategy: Develop and execute PR strategies to enhance the visibility and reputation of the brands.
• Media Relations: Build and maintain strong relationships with media outlets and editors to secure coverage and manage press releases.
• Social Media Management: Create and oversee engaging social media content that aligns with brand identity and resonates with target audiences.
• Influencer Relations: Identify, engage, and collaborate with influencers to amplify brand messaging and reach.
• Collaboration Opportunities: Explore and establish partnerships with potential collaborators and influencers to expand brand presence and impact.
  
  
  

Marketing Initiatives

• B2B Collaboration Events: Plan and execute collaborative events with retail partners to strengthen business relationships and drive sales.
• B2C Marketing Events: Organize consumer-focused events to enhance brand engagement and loyalty.
• Campaign Development: Support the creation of marketing campaigns that align with PR strategies and business goals.
  
  
  

Qualifications Skills/ Experience

• At least 3 years of experience in marketing/PR
• Strategy-focused mindset
• Experience in pitching, executing, and analyzing campaigns
• Strong communication skills with team members and stakeholders
• Social media activities
  
  
  

Preferred Skills/ Experience

• Event Planning and Marketing Experience
• Media and Influencer Collaboration
• Conversational level of Japanese language skills
  
  
  

Welcomed Industry Experience

• Industries that add enjoyment to life, such as cosmetics, fashion, and music
  
  
  

SALARY USD 58,000-66,000 Bonus

WORKING HOURS 9:00 AM - 5:30/6:00 PM, Monday to Friday (8-hour work with a 30-minute to 1-hour break included)

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Vision insurance
• Paid time off
  
  
  

LOCATION On-site Work

• LA Office: Torrance, CA
• NY Office: Brooklyn, NY
  
  
  

OTHERS This position is expected to involve travel (approximately once a month)

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