What are the responsibilities and job description for the Brand Manager Emerging Brands position at Jack Link's Beef Jerky?
Job Description
Joining the Emerging Brands team as Brand Manager you will have the opportunity to build and grow the newest brands added to the Jack Links Protein Snacks portfolio by building, growing and optimizing the digital success of our brands. Be part of a team that is pushing the boundaries and reimagining multiple categories.
The Brand Manager, Emerging Brands, is a versatile marketing generalist that will manage social media (Instagram, TikTok), e-commerce (owned websites, Amazon), email / SMS marketing, and SEO / SEM strategies, and much more for our new brand launching in 2025. Responsibilities include content creation & implementation, paid media strategy and implementation, and analytics management with support from the teams Marketing Analyst. This position requires a general manager, and data-driven mindset with the ability to balance creative execution and performance insights to drive growth across digital channels. Critical thinking is a MUST .
The responsibilities of this position shall consist of, but not be limited to, the following :
- Email & SMS marketing campaigns, automations, etc.
- SEO / SEM Management
- Amazon & DTC growth strategy and implementation
- Social paid media strategy and execution
- Social media creative implementation and execution
- Lead cross-functional efforts, in close partnership with product development and consumer insights to develop and commercialize new products and expansion efforts to drive sales and profit
- Uncover actionable and powerful insights through analysis of brand performance, consumer insights, category trends & competitive dynamics. Leverage these insights to shape brand strategy and growth opportunity recommendations
- Develop and execute brand marketing plans, with excellence through cross-functional collaboration to ensure quality and readiness of plans, tracking of performance in market, course-correction and learnings to improve future performance
- Performs other duties and responsibilities as necessary
Qualifications : Qualifications
Required Education :
Required Experience :
Preferred Experience :
Additional Information
The salary range for this role is $108,000 - $149,600 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.
Equal Employment Opportunity Employer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Salary : $108,000 - $149,600
