What are the responsibilities and job description for the Loyalty and CRM Specialist position at Jacksons Food Stores, Inc.?
Family owned since 1975, Jacksons started with a single service station in Caldwell, Idaho. With a can-do attitude, a “let’s go” mindset, and the help of a talented team, Jacksons Food Stores has become a nationally recognized chain of more than 300 retail stores operating in 8 western states. Our can-do spirit is seen in everything we do today – from our enthusiasm for creating clean, well-lit stores where customers feel comfortable and welcomed by friendly staff to seeking out innovative new products with an increasing emphasis on fresh and healthy food to fit our customers on-the-go lifestyle. There’s no telling what we can do together. Come on let’s GO!
We’re looking for a strategic; hands-on Loyalty & CRM Specialist to lead the creation, execution, and optimization of loyalty offers and marketing automation campaigns to deepen customer engagement and drive incremental sales. This role is critical in managing our customer data platforms (CDP), CRM tools, and loyalty rewards engine to deliver personalized, high-performing campaigns across email, SMS, push, and in-app messaging. You’ll work cross-functionally with digital, analytics, category, and vendor partners to ensure we’re targeting the right customers with the right offers at the right time—fueling loyalty, frequency, and lifetime value.
Some of what you’ll do as the Loyalty and CRM Specialist:
Loyalty Program Management
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. The physical demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Jackson Companies is an Equal Employment Opportunity Employer and will ensure that applicants and employees are given equal opportunities in employment and contracting activities regardless of race, religion, color, national origin, sex, age, disability, or any other protected characteristic.
We’re looking for a strategic; hands-on Loyalty & CRM Specialist to lead the creation, execution, and optimization of loyalty offers and marketing automation campaigns to deepen customer engagement and drive incremental sales. This role is critical in managing our customer data platforms (CDP), CRM tools, and loyalty rewards engine to deliver personalized, high-performing campaigns across email, SMS, push, and in-app messaging. You’ll work cross-functionally with digital, analytics, category, and vendor partners to ensure we’re targeting the right customers with the right offers at the right time—fueling loyalty, frequency, and lifetime value.
Some of what you’ll do as the Loyalty and CRM Specialist:
Loyalty Program Management
- Develop, launch, and optimize compelling loyalty rewards offers that align with business goals and drive guest engagement.
- Partner with CPG vendors, category managers, and analytics teams to identify promotion opportunities and build targeted offer strategies.
- Monitor program performance and member behavior to continuously refine offer structure, cadence, and targeting.
- Work within the loyalty engine to build new campaigns, promotions, and earn/burn logic as needed.
- Own the execution and performance of all automated marketing campaigns across email, SMS, push, and in-app.
- Build and maintain customer lifecycle journeys—including onboarding, engagement, win-back, and reactivation flows.
- Leverage the Customer Data Platform (CDP) to create dynamic customer segments and trigger-based campaigns.
- Ensure data flows are accurate and robust between systems, including CRM, loyalty platform, and CDP.
- Serve as the escalation point for loyalty and CRM-related issues, working closely with guest services and internal stakeholders to identify and resolve issues promptly.
- Troubleshoot offer logic, campaign delivery issues, reward redemption errors, and data sync discrepancies across platforms.
- Collaborate with vendors and tech partners to investigate root causes, implement fixes, and prevent future occurrences.
- Maintain detailed documentation of processes, resolutions, and FAQs to improve internal support workflows.
- Track campaign performance and report on key KPIs such as engagement, redemption, and incremental sales lift.
- Perform A/B tests on subject lines, timing, content, and offer type to continuously improve results.
- Stay up to date on loyalty and marketing automation trends to bring innovative ideas to the program.
- A bachelor’s degree in marketing or a related field
- 1-3 years of experience in loyalty program management, CRM, or marketing automation—ideally within a retail or CPG environment.
- Strong hands-on experience with CDP, CRM, and loyalty tools (e.g., Salesforce, Adobe, Punch, Braze, or similar).
- Demonstrated ability to build targeted, data-driven campaigns that deliver measurable business impact.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong attention to detail, excellent troubleshooting skills, project management skills, and a passion for delivering great customer experiences.
- Experience working with CPG vendors and funded offer campaigns.
- Knowledge of SQL or data visualization tools (e.g., Looker, Tableau) for deeper analysis.
- Familiarity with mobile app marketing and customer journey mapping.
Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. The physical demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Jackson Companies is an Equal Employment Opportunity Employer and will ensure that applicants and employees are given equal opportunities in employment and contracting activities regardless of race, religion, color, national origin, sex, age, disability, or any other protected characteristic.
