What are the responsibilities and job description for the Social Media/Influencer Marketing Manager position at Jacoby & Meyers?
Description
Position at Jacoby & Meyers
Social Media / Influencer Marketing Manager Job Description
Want to LOVE where you work and get full training to do it?
Jacoby & Meyers is the nation's preeminent law firm protecting consumers since 1972. We are currently seeking a smart and determined Digital Advertising & Social Media Marketing Manager to join our growing team. At Jacoby and Meyers, every single employee gets to make an impact. Our values guide the way we work with each other. It's a culture where you have the freedom to experiment and push your talents as far as they can go.
Job Title : Social Media / Influencer Marketing Manager
Pay Range : $70,000 - $135,000
Type of Position : Full Time
Location : Hybrid
Job Description :
Under direction of the Brand Marketing Director, the Social Media / Influencer Marketing Manager is responsible for managing social media presence and engagement strategy for the firms in our portfolio, handle strategy for owned channels, social media calendar / cadence, and content production to ensure alignment with brand & messaging strategy.
Core duties and responsibilities include the following. Other duties may be assigned.
- Manage all social media platforms, functions and activities; from channel strategy and content development to video production and designing / writing posts
- Develop the firm's content and influencer strategy and implement via relevant content that can be leveraged across multiple channels
- Develop a content calendar for social and digital marketing activities, including planning, production and posting schedules
- Work collaboratively with internal stakeholders as well as external partners to ensure consistency in strategy, tone and message, as well as adherence to brand guidelines
- Oversee social reporting, working closely with data science and channel partners to develop KPIs, metrics, analytics, reporting and optimization strategy
- Track monthly KPIs including Engagement rates, reach, sentiment, and brand awareness (e.g., mentions, hashtag performance, impressions).
- Use social listening tools and sentiment analysis to monitor brand mentions, influencer impact on brand perception, and any audience feedback.
- Champion new ideas and push for innovation to break through the competitive landscape, while maintaining expertise on the latest digital marketing trends and best practices
Qualifications :
Education and / or Experience :
Computer Skills :
To perform this job successfully, an individual should have knowledge of Internet software; Spreadsheet software and Word Processing software.
What We Offer :
About J&M :
Jacoby and Meyers was founded in 1972 with the intention of making the legal system more accessible to the average person. Now, more than 50 years later, we continue to help people get the justice and compensation they deserve. Specializing in all types of accident claims, including automobile, motorcycle, bicycle, Uber / Lyft, or trucking accidents, slip and falls, dog bites, construction accidents and other wrongful conduct, the attorneys at Jacoby & Meyers have recovered over two billion dollars for our clients' personal injury and wrongful death claims caused by the negligence of a third party.
REQUIRED : Resume, References, Pay Expectation
Jacoby and Meyers is an Equal Opportunity Employer.
Salary : $70,000 - $135,000
