What are the responsibilities and job description for the Account Director - Cannabis Marketing position at Jade?
Job Title : Account Director – Cannabis Marketing
If you want to know about the requirements for this role, read on for all the relevant information.
Location : Worcester, Massachusetts Company : Jade – Cannabis-Focused Marketing Agency
About Us : Jade is a rapidly growing marketing agency with cannabis clients across Massachusetts, Connecticut, New York, and New Jersey. We specialize in creating impactful marketing strategies for the cannabis industry, helping brands connect with their audience and achieve their goals. As we continue to expand, we're looking for a dynamic and experienced Account Director to lead our client strategies and oversee our account management team.
Position Summary : We are seeking an Account Director with 8-10 years of ad agency experience, including experience in cannabis marketing and e-commerce. The ideal candidate will be responsible for managing 20 client accounts, leading a team, and ensuring successful implementation of marketing strategies. This role will be based in our Worcester, Massachusetts office, and will require a highly organized individual who thrives in a fast-paced environment and excels at setting and managing priorities.
Key Responsibilities :
- Lead the onboarding of new clients, ensuring a smooth transition and understanding of their needs.
- Develop and execute client strategies, ensuring alignment with their business goals, while overseeing 20 accounts.
- Manage and mentor the account teams, providing guidance and setting clear priorities including management of agency workload.
- Oversee social media strategies, including content planning and influencer programs, for multiple clients.
- Utilize strong understanding of Meta ads to create campaigns that produce measurable results.
- Analyze marketing reports and metrics, identifying areas for improvement and optimization.
- Ensure timely communication between account teams and clients, maintaining a high level of client satisfaction.
- Manage relationships with the agency’s largest clients, handling client issues independently and offering solutions that ensure client retention.
- Track digital marketing campaigns through tools such as discounts, offers, sign-up forms, UTM codes, and more.
- Drive agency growth by identifying potential hires, refining processes, and contributing to new business pitches and proposals.
- Support contract renewals, client negotiations, and retention efforts.
- Manage email, SMS, and loyalty marketing strategies for clients.
- Oversee and manage ad campaigns for clients.
- Collaborate on e-commerce marketing strategies, with a focus on platforms like Dutchie, WordPress, and others.
Qualifications :
Why Join Us?
Benefits
If you have a passion for the cannabis industry and a proven ability to drive marketing success for brands, we’d love to hear from you!
Job Type : Full-time
Pay : $65,000.00 - $80,000.00 per year
Schedule :
Application Question(s) :
Experience :
Ability to Relocate :
Work Location : Hybrid remote in Worcester, MA 01608
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Salary : $65,000 - $80,000