Director, Creative Product Marketing Job at Jam City Inc in California

Jam City is building out its Creative Product Marketing team to develop industry-leading ad creative and creative campaign operations.You have a deep understanding of the core narrative and artistic elements of what makes ad creative successful, understand the full-funnel journey from ad creative to in-game monetization, and can effectively influence cross-functional teams and make key creative strategy decisions in an environment with imperfect data and ambiguity.REQUIREMENTS Develop portfolio ad creative strategy-framework optimizing top and bottom user funnel metrics (IPM, CPI, Retention, Monetization) for key JC titlesCommunicate at different stakeholder altitude levels; you can speak high-level strategy and tactics at an executive level and flesh out nuanced details with on-the-ground stakeholdersExperience managing emerging talent; hire, coach, and develop a creative product marketing team from the ground up that raises the bar of creative science excellence in the industryQuickly & strategically adapt and fast-follow evolving creative market trends and apply them to each titleInspire and influence marketing art team to develop ad creative achieving marketing KPIs and ROAS targetsStrategize industry-leading creative operations systems with Data Science to improve creative reporting, creative cost-benefit analysis, and creative output optimizationLead Creative Testing : pioneer creative testing strategy and execution, scale factoring top and bottom funnel user journeysEstablish yourself as a cross-functional thought leader and influence cross-functional marketing (ASO, Social, Product, Brand etc) creative direction through performance marketing ad creative learningsMINIMUM REQUIREMENTS 6-10 years of experience ideally in a performance marketing-oriented environment2-4 years of management experienceMust be willing to work primarily PST hours with real-time communicationAlways seeks to understand the “Why” behind everything - constantly apply internal and external learnings to creative operations and outputExpert cross-functional communicator : speaks the language of artists, performance, and brand marketersPassionate about the mobile gaming space and creative trendsProactive in nature and generally curiousMobile performance marketing experience a huge plusExperience with hyper-casual mobile game developers / ad creative a huge plusIn compliance with local law, we are disclosing the compensation for this role. The range listed is just one component of Jam City's total compensation package for employees, which may also include annual bonuses, short- and long-term incentives, and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. In addition, Jam City provides a variety of benefits to employees, including but not limited to medical, dental, vision, parental leave, paid time off, a 401(k) plan, life, disability, and accident insurance. Pay Range : $118,000 — $180,000 base salary per year.#J-18808-Ljbffr

Salary : $118,000 - $180,000