Senior Director, Integrated Brand Marketing - James Allen

Our mission at James Allen is to be a prominent online jewelry retailer specializing in engagement rings and fine jewelry, committed to providing high-quality diamonds and a vast selection at highly competitive prices through our innovative online platform. We are known for our pioneering 360° HD imaging technology, empowering customers to meticulously view diamonds and settings from every angle. Offering a wide array of customizable options, including natural and lab-grown diamonds, diverse metal choices, and unique ring designs, James Allen caters to a broad spectrum of preferences and budgets. With a strong focus on customer service, transparency, and education, we strive to deliver a seamless and confident online jewelry buying experience while actively working to offer exceptional value to our customers. 

As the Senior Director of Integrated Brand Marketing at James Allen, you will play a pivotal role in shaping the company’s brand identity and positioning in the fine jewelry and engagement ring space. You will be responsible for leading the development and execution of innovative brand marketing strategies that elevate the James Allen brand, deepen customer engagement, and drive market share growth. This role requires a visionary leader who can create compelling brand narratives, design high-impact marketing campaigns, and collaborate with cross-functional teams to ensure a cohesive and compelling brand experience across all touchpoints. 

Responsibilities: 

• Lead the development and implementation of comprehensive, customer-obsessed brand marketing strategies that increase brand awareness, customer engagement, and revenue by deeply understanding consumer needs and behaviors. 

• Craft and oversee brand messaging and storytelling across all marketing channels to ensure consistency and alignment with the company’s vision and values, leveraging data-driven insights to resonate with target audiences. 

• Plan and execute multi-channel marketing campaigns, including digital, social media, influencer partnerships, public relations, and experiential activations, driving both short-term and long-term growth through a data-informed approach that prioritizes customer touchpoints. 

• Collaborate with creative, product, merchandising, and media teams to develop marketing initiatives that are rooted in customer understanding and data analytics, ensuring they resonate with target audiences and drive measurable results. 

• Lead with data and analytics, using customer insights, market research, and performance metrics to refine and optimize brand strategies, ensuring all marketing efforts are data-driven and aligned with evolving consumer trends and preferences. 

• Identify, negotiate, and manage strategic partnerships and brand collaborations that enhance market presence and create value for the brand, informed by data on audience overlap and potential customer acquisition. 

• Monitor and analyze brand performance metrics, competitive trends, and market insights to provide actionable recommendations and adjust strategies as needed, maintaining a constant pulse on customer feedback and data signals. 

• Align brand marketing efforts with broader business objectives, working closely with senior leadership to support key company priorities and growth targets, demonstrating the impact of data-driven, customer-centric strategies on overall business outcomes. 

• Champion a culture of innovation and creativity within the marketing team, fostering a collaborative, high-performance environment that prioritizes customer understanding and the use of data to inform decision-making. 

• 10 years of experience in brand marketing, preferably in luxury, retail, fashion, or e-commerce. 

• Proven track record of successfully executing integrated marketing campaigns that drive significant brand growth and customer loyalty. 

• Deep understanding of consumer behavior, audience segmentation, and the development of impactful brand strategies. 

• Extensive experience with social media, influencer marketing, PR, and digital advertising strategies. 

• Strong analytical skills, with the ability to interpret data and optimize marketing strategies for better performance and ROI. 

• Exceptional collaboration skills, with experience leading cross-functional teams to deliver integrated marketing initiatives. 

• Excellent communication, leadership, and storytelling abilities, with the capacity to inspire and influence internal and external stakeholders. 

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $160,000 - $210,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1

Salary : $160,000 - $210,000