Marketing Director

Mission

The Janesville Area Convention & Visitors Bureau (JACVB) leads, supports, and promotes the region as an outstanding destination, creating a positive economic impact for the community, cultivating resident pride, and enhancing its quality of life.

Role Description:

The Marketing Director oversees strategic marketing and advertising efforts for JACVB and all contracted communities, continually assessing marketing trends, identifying opportunities, and adapting strategies accordingly. This role creates and executes comprehensive marketing plans, designs and manages advertising campaigns, manages website presence and analytics, and supports event marketing and promotional needs. The Marketing Director ensures that JACVB activities maintain a consistent, high-quality brand identity across all platforms. The Marketing Director works closely with the Executive Director and Director of Digital Strategy & Public Relations to align marketing efforts with JACVB’s business plan, voice, and public relations initiatives.

Key Functions

• Audience Marketing & Advertising Strategy
• Lead marketing and advertising plans for JACVB and contracted communities.
• Negotiate and place advertising buys, managing all contracts and invoices.
• Design & Creative Leadership
• Design print materials, logos, and ads, including brochures, print ads, and posters.
• Manage JACVB photographers and videographers to maintain a high-quality inventory of images for marketing and promotional use.
• Brand Design Usage & Management
• Oversee the development and consistency of the JACVB brand.
• Ensure adherence to brand guidelines in both internal and external marketing, including print, digital, and partner materials.

o Manage Visibility Vault materials to ensure timely, updated, and consistent messaging and active usage.

• Market Research & Competitive Analysis
• Conducting or overseeing regular market research to inform strategy.
• Regular competitive benchmarking to ensure the position’s effectiveness.

· Website Performance

o Oversight of website performance, user experience, and integration into brand platforms

o Management of digital tools or third-party vendors for website maintenance, analytics, and improvements.

o SEO development and management for JACVB and all

partner organizations.

· Marketing Budget Collaboration & Management

o Responsible for developing, forecasting, managing, and reporting a marketing budget.

o Partner with Director of Digital Strategy & Public Relations on marketing budget development ad reporting

• Activate Partner Relations & Community Alignment

o Identify, build, and manage media outreach lists and nurture media relationships to secure positive earned editorial coverage.

• Develop and maintain relationships with tourism partners, helping them maximize marketing opportunities.

General

· Flexible work hours as activities may occur outside normal working hours. Weekend and holiday work required.

· Attend conferences, trade shows, and other events as necessary to represent JACVB and build brand presence.

· Additional duties as assigned by the Executive Director.

Skills & Qualifications

· Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience (3–5 years).

· Proven ability to effectively develop, communicate, and implement strategic marketing plans.

· Demonstrated ability to work independently, proactively take initiative, make decisions, and analyze data effectively.

· Strong project management and organizational skills, capable of handling multiple projects and deadlines.

· Experience collaborating effectively with internal teams and external partners.

· Budget management or financial tracking experience is preferred.

· Flexibility to occasionally work evenings, weekends, and occasional overnight travel to attend meetings, conferences, trade shows, and trainings.

· Excellent verbal and written communication skills, with strong grammar, spelling, and punctuation proficiency.

· Advanced proficiency in graphic design software (e.g., Adobe Creative Suite) and Microsoft Office.

· Familiarity with the Janesville and Northern Rock County areas is preferred.

· Adaptable, curious, and eager to continuously learn and grow in marketing.

· A valid driver’s license is required.

• Travel Arrangements

Full-time

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