Marketing and Outreach Coordinator

Company Description

The Japanese Friendship Garden of Phoenix Inc. 501(c) (3) is an authentic 3.5-acre Japanese stroll garden with a tea

garden and a tea house. The mission of the Japanese Friendship Garden of Phoenix is to provide a beautiful place of serenity, peace, education and cultural engagement.

About the Role

The Marketing and Outreach Coordinator is responsible for developing and executing marketing and communication

strategies to promote the Japanese Friendship Garden. This role involves a wide range of tasks, including content creation, public relations, event marketing, and graphic design.

Responsibilities

Marketing and Outreach

• Coordinate with departments across the organization to create and execute program specific marketing plans for events, membership, and development initiatives.
• Develop and implement strategic advertising campaigns that highlight the general Garden and its specific programming.
• Oversee the creation, design, and deployment of all branded collateral, ensuring consistency and quality across all JFG materials.
• Maintain and continuously update the Garden’s website to improve content functionality, drive traffic, enhance SEO, and boost search engine ranking through educational content.
• Develop and schedule weekly email newsletters and targeted campaigns that inform and engage subscribers about upcoming events, programs, and Garden news, ensuring alignment with brand messaging and campaign goals.
• Build relationships with media and community organizations, seeking out partnerships, sponsorships, and opportunities for press coverage.
• Develops, maintains and promotes JFG’s virtual map and guide through the CultureConnect app and website.
• Maintain an in-depth understanding of social platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok), adapting content to best practices on each and staying up-to-date on trends and changes.
• Collaborate closely with the Social Media Coordinator and assist in the planning, execution, and monitoring of social media ad campaigns and posts.

Graphic Design

• Closely follow the JFG brand guidelines to uphold and strengthen the Garden’s visual identity, ensuring all materials deliver a cohesive message to audiences and are culturally sensitive.
• Create high-quality, on-brand graphics for various platforms, including print materials, digital ads, social media, email
• marketing, and website content.
• Design and oversee the production of brochures, flyers, event signage, banners, and promotional merchandise.
• Edit and enhance photos and video content as needed.

General Garden Support

• Assist with Garden-led events as needed
• Other duties as assigned by the Executive Director

Requirements

• Bachelor's Degree (or equivalent work experience) in Marketing, Communications, Journalism, or related field.
• High levels of passion and enthusiasm for Japanese gardens and/or Japanese arts and culture.
• Ability to effectively communicate to a variety of audiences including written and verbal communication, press releases, interviews, social media, photography, and other areas as appropriate for the job.
• Organizational skills and attention to detail, ability to communicate ideas effectively, to prioritize work and meet deadlines, to work independently and in a team, and to manage several projects simultaneously.
• Strong people skills with the ability to build strong business relationships.
• Knowledge of the digital landscape, including current industry and user trends, emerging technologies and standards.
• Ability to thrive with independent work and collaborate on a team.
• Must be able to lift and carry up to 50 lbs. Standing and walking in an outdoor setting is required 50% of the time.

Compensation and Benefits

Full-time, 40 hours per week, some weekends and evenings required; occasional remote work

opportunities

$20/hour, $100.00 monthly cell/internet stipend

40 hours vacation, 40 hours paid sick time

Eligible to enroll in JFG medical benefits program

Reports to Executive Director