Marketing Coordinator

Job Summary:

Requirements for Marketing Coordinator

1. Experience and Skills

• Digital Marketing Experience: Minimum of 1-3 years in digital marketing, with hands-on experience managing SEO and PPC campaigns.

• SEO Proficiency: Demonstrated ability to perform keyword research, on-page optimization (e.g., meta tags, content optimization), and link-building strategies using tools like Google Analytics,

Google Search Console, SEMrush, or Ahrefs.

• PPC Expertise: Proven experience creating and optimizing pay-per-click campaigns on Google Ads, including setting budgets, writing ad copy, targeting keywords, and improving Quality Score to

maximize ROI.

• Lead Generation Platforms: Familiarity with managing profiles and generating leads through third-party platforms such as Angie’s List, HomeAdvisor, HomeBuddy, or similar home services

marketplaces.

• Lead Source Tracking: Experience using CRM tools (e.g., HubSpot, Salesforce) or analytics platforms to track and analyze lead origins, conversion rates, and campaign performance.

• Analytical Skills: Ability to interpret data (e.g., cost-per-lead, click-through rates, conversion rates) and adjust strategies to improve funnel efficiency.

2. Technical Requirements

• Tool Proficiency:

• Google Ads and Google Analytics (required).

• SEO tools like SEMrush, Moz, or Ahrefs (preferred).

• CRM or lead management software (e.g., HubSpot, Zoho, or CallRail) for tracking lead sources.

• Basic understanding of website CMS platforms (e.g., WordPress) for SEO updates.

• Budget Management: Ability to manage marketing budgets ranging from $500-$15,000/month across PPC and lead platforms, ensuring cost-effective lead acquisition.

• Reporting: Capable of creating Daily, w|eekly or monthly reports detailing lead volume, cost-per-lead, and funnel performance metrics.

3. Industry-Specific Knowledge

• Home Services Marketing: Understanding of how contractors or home service businesses attract customers via SEO, PPC, and platforms like HomeAdvisor or Angie’s List (preferred but not

required).

• Platform-Specific Experience:

• Angie’s List/Leads: Knowledge of profile optimization and lead response strategies.

• HomeAdvisor: Experience managing bids, lead filters, and follow-ups.

• HomeBuddy/Home Solutions/Core Leads: Willingness to research and adapt to less mainstream platforms (specific experience a plus).

4. Responsibilities

• SEO: Conduct keyword research targeting local home services (e.g., "plumber in [city]"), optimize website content, and monitor rankings.

• PPC: Set up and manage Google Ads campaigns, adjusting bids and targeting to reduce cost-per-click while increasing lead volume.

• Lead Platform Management: Maintain active, optimized profiles on Angie’s List, HomeAdvisor, HomeBuddy, and Home Solutions; respond to leads within 1 hour to maximize conversions.

• Core Leads: Integrate and evaluate leads from Core Leads or similar internal systems, ensuring alignment with overall funnel goals.

• Lead Source Analysis: Track lead origins (e.g., SEO, PPC, HomeAdvisor) and provide recommendations to shift budget toward high-performing channels.

• Funnel Optimization: Collaborate with sales or service teams to ensure leads move from awareness to booking efficiently.

5. Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

• Certifications (Preferred):

• Google Ads Certification.

• Google Analytics Certification.

• HubSpot or similar CRM certification.

• Soft Skills:

• Detail-oriented with strong organizational skills to juggle multiple platforms and campaigns.

• Proactive problem-solver, able to troubleshoot low-performing campaigns or lead sources.

• Excellent communication skills for coordinating with team members and responding to leads.

6. Performance Expectations

• Generate a minimum of 20-50 qualified leads per month (adjust based on your business size and goals).

• Maintain a cost-per-lead below industry averages.

• Improve website organic traffic by 10-20% within the first 6 months through SEO efforts.

• Deliver a monthly performance report with actionable insights.

Why Join Us?

Our company is on an exciting growth trajectory, offering a dynamic and collaborative environment where all departments are just a few steps away. This close-knit setup fosters seamless communication and

teamwork, allowing you to make a real impact. As the ideal candidate, you’ll work at the core of our marketing funnel, tackling challenges head-on and solving problems daily. If you thrive in a fast-paced setting

where your contributions shape our success, this is the place for you!

Job Type: Part-time

Pay: $18.00 per hour

Expected hours: 20 per week

Schedule:

• 4 hour shift
• 8 hour shift
• Choose your own hours
• Day shift
• Evening shift
• Monday to Friday
• No nights
• On call

Ability to Commute:

• Teaneck, NJ 07666 (Required)

Ability to Relocate:

• Teaneck, NJ 07666: Relocate before starting work (Preferred)

Work Location: In person

Salary : $18