Demo

Brand and Campaign Manager

JBS USA
Miami, FL Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 4/10/2025

Built on the purpose of nourishing a better life, Wild Fork sets out to transform the way we shop for and consume protein. By controlling every step of the process from farm to fork, we bring you the biggest selection of highest quality meat and seafood at the most affordable prices. It's at the core of everything we do.

Find out if this opportunity is a good fit by reading all of the information that follows below.

As a rapidly growing direct-to-consumer omnichannel brand (bricks and mortar, ecommerce, home delivery), we are seeking a dynamic and creative individual to join our team as a Brand and Campaign Manager.

The Campaign Manager plays a critical role in bringing the Wild Fork brand to life through our evergreen marketing and seasonal campaigns. In this role, the Campaign Manager will work closely with the Director of Brand and cross-functional teams to implement best-in-class practices in the execution of our marketing programs.

This role requires a combination of strategic thinking, creativity, and strong project management skills to produce marketing campaigns that resonate with our target audience and drive measurable results.

We are looking for a creative thinker who is passionate about marketing and is comfortable working in a fast-paced environment. We are focused on building a customer-centric brand, and you will have a significant role in helping us put the brand on the map. This role is perfect for someone looking to learn and grow with a soon-to-be household name brand.

This is an in-office role, Monday-Friday, based in Miami, FL.

Key Responsibilities :

  • Work with the Director of Brand to develop seasonal campaigns and evergreen marketing initiatives that consider full funnel, integrated customer journeys.
  • Coordinate and manage the execution of marketing initiatives across all consumer touchpoints, working with various internal and external SMEs and stakeholders (social, influencer, PR, paid ads, email, E-Comm, store signage, photoshoots).
  • Lead the development and execution of store signage and E-Comm assets for each campaign in partnership with product, E-Comm, and ops teams.
  • Collaborate with other marketing team members – paid media, email, social – to ensure integrated and consistent executions.
  • Manage and coordinate with cross-functional stakeholders across product, retail operations, e-Comm, and logistics.
  • Track and manage all campaigns to ensure on-time and on-budget delivery.
  • Develop and optimize marketing campaign processes.
  • Create and oversee management of marketing content / assets and usage rights tracking.
  • Contribute to weekly and monthly reporting.
  • Manage and track campaign budgets and support the monthly accrual process.
  • Support the Director of Brand in the campaign / content briefing with agencies, designers, or third-party vendors.
  • Manage external freelancers, agencies, and stakeholders with the Director.

Requirements :

  • Bachelor's degree in marketing, business, or a related field.
  • 3-5 years of combined marketing experience (ideally in retail or CPG).
  • Proven track record of developing and executing successful marketing campaigns.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
  • Creative thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement in content creation and distribution.
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Familiarity with Excel and PowerPoint applications.
  • Strong knowledge and comfort for the nationwide US consumer outside of the South Florida area.
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