Demo

Director of Marketing & Communications

JCC Association of North America
Charlotte, NC Full Time
POSTED ON 4/1/2025
AVAILABLE BEFORE 4/30/2025
Principal Responsibilities:

SANDRA AND LEON LEVINE JCC

The Sandra and Leon Levine Jewish Community Center is a non-profit, social service agency founded upon Jewish ethics and values. The Center provides and initiates diversified social, educational, recreational and cultural programs within a Jewish setting. The JCC is a partner in serving the community, is affiliated with the JCC Association of North America and a beneficiary agency of the Jewish Federation of Greater Charlotte.

Why this role matters:

The Levine Jewish Community Center (JCC) is seeking to hire a Director of Marketing & Communications who shares our passion for doing transformative work in a diverse and inclusive environment. A key member of the Senior Leadership Team, this individual is a self-starter and leads the agency to keep the JCC and its staff, members, and community informed and engaged. The Director of Marketing & Communications leads the agency in developing and implementing marketing and communication plans in collaboration with the Senior Leadership Team and programming departments. In addition, this individual maintains primary responsibility for the operations, management, and supervision of the agency's Marketing Department.

Core Responsibilities:

Marketing Strategy & Execution

  • Develop and direct communication and marketing strategies to various audiences.
  • Oversee design and execution of multi-channel marketing campaigns.
  • Set and achieve strategic marketing goals related to campaign development.
  • Manage paid advertising, social media metrics, email, and marketing automation.
  • Conduct market research and stay informed on nonprofit sector trends.
  • Create, execute, and disseminate print and digital materials.

Team Management

  • Manage the marketing team including graphic designers, marketing manager, and digital media and technology specialist.
  • Provide training and support on marketing best practices and tools.
  • Foster a collaborative, high-performing team environment.

Brand Management & Communications

  • Maintain messaging and branding consistency throughout the agency.
  • Oversee social media presence to ensure relevance and currency.
  • Develop publicity efforts and media relations.
  • Act as steward of the organization's reputation.

Data & Performance Analysis

  • Use data-driven approaches to refine marketing strategies.
  • Track and analyze performance metrics for all aspects of the marketing mix.
  • Develop tools and reports for improved decision-making across the agency.

Program Support & Collaboration

  • Partner with programming departments to support their initiatives.
  • Collaborate with the Executive Leadership Team on marketing materials that support fundraising and stewardship.
  • Support department leaders in developing targeted marketing strategies.
  • Lead program evaluation, participant surveys, and benchmarking surveys.
  • Direct the recruitment efforts of membership, programming, and events.
  • Support and develop member and program retention plans.

Budget Management

  • Create and manage the marketing department budget.
  • Establish and track budgets, analyze financial data.

Qualifications:

  • Outstanding written and verbal communication skills, including excellent grammar and proofreading abilities.
  • Self-motivated professional capable of working with minimal supervision.
  • Exceptional ability to manage multiple priorities while consistently meeting deadlines.
  • Strong customer service orientation with superior listening skills.
  • Ability to quickly assimilate new information and adapt to changing priorities.
  • Strategic thinker with the ability to translate organizational vision into effective marketing campaigns.
  • Active listener who approaches challenges with a growth mindset and genuine curiosity about the community.
  • Detail-oriented professional who balances precision with efficiency in all projects.
  • Collaborative team player who works effectively across all organizational levels.
  • Positive attitude with a commitment to learning from colleagues both internally and externally.
  • Demonstrated commitment to diversity, equity, and inclusion principles.
  • Flexibility to perform additional duties as needed to support organizational goals.

Decision Making by Co-determination:

The LJCC is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. This job description should not be construed as an exhaustive statement of duties, responsibilities, or requirements, but a general description of the job. Nothing contained herein restricts the company's rights to assign or reassign duties and responsibilities to this job at any time.

Minimum Qualifications:

  • Minimum 5 years of experience in marketing and communications with proven success developing and executing integrated marketing strategies across traditional, digital, and social media channels.
  • Bachelor's degree in marketing, communications, business, or related field.
  • Demonstrated ability to develop and track key performance indicators and digital metrics, with experience reporting results to executive leadership.
  • Exceptional content creation skills across multiple platforms and media formats.
  • Strong project management capabilities with proven track record of prioritizing initiatives, achieving measurable results, and efficiently utilizing resources.
  • Proficiency in Microsoft Office 365 and familiarity with design/artistic programs. Experience with CRM systems preferred.

Salary:

$55,000 - $65,000

Agency Information:

The Levine Jewish Community Center is a family-oriented vibrant facility where you can feel a sense of community and belonging. We are a diverse, multi-cultural community center, open to everyone of all faiths. Whether you are interested in our state-of-the-art fitness center, sports programs for youths and adults or the arts - you will find a home here.

Salary : $55,000 - $65,000

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