Senior Marketing Manager

Principal Responsibilities :

As a Senior Marketing Manager, you will lead the development and execution of comprehensive marketing plans, devising creative and compelling initiatives and campaigns with both member acquisition and retention in mind. Analyzing and reporting metrics to measure success while identifying areas for improvement while increasing ROI will be vital to this role. Must be onsite 5 days a week for training. Once onboarded, option to work a hybrid schedule with 1-2 days from home

ESSENTIAL DUTIES AND RESPONSIBILITIES :

Conceptualize, implement, and manage comprehensive marketing and communications plans that will enhance our image and position within the marketplace and the general publicOptimize and analyze advertising campaigns on search engines, social media platforms, display advertising, retargeting networks, local publications, and moreImplement a 360-degree strategy that utilizes all mediums from mobile to digital, social, print, and moreEvaluate the outcomes of marketing projects from conception to completionEffectively communicate and collaborate with multiple departments / Centers, each serving its unique demographic, ensuring programs and services meet the needs and interests of their respective participants and audienceCreate and implement marketing calendars for each department you overseeIdentify and assess new opportunities for growth, research trends and innovative ways to convey and promote our programs & peopleInterpret data to make informed decisions on future strategies, and provides monthly reporting for dashboard to show engagement across the agencyManage SEO, digital and text campaigns including vendor relationships, optimizations and allocationsAnalyzes and optimizes metrics for the website, SEO, text and digital campaigns further increasing engagement based on resultsCollaborate with external agency to plan digital activities including paid social media, display ad campaigns, PPC, and more. Ensure optimization by closely monitoring cost-per-acquisition, click-through rates (CTR), and conversion rates.Identify new systems and technologies to gain efficiency and increase productivityStay up-to-date with the latest marketing trends and techniques, and implement / test them as appropriateProvides quarterly campaign recaps that include : campaign details, metrics, takeaways, etc.Identify new systems and technologies to gain efficienciesManage marketing budgetsSupport and collaborate with Program Directors and Graphic DesignersAdditional duties as assigned by supervisorMinimum Qualifications :

QUALIFICATIONS

1-2 years of Customer Service experience preferred.

High school diploma / GED equivalent required3 years' experience with proven ability to drive the sales process from plan to close. Nonprofit, community center, health and wellness club. or corporate sales experience preferred, but not requiredSuperior interpersonal skillsAbility to interact in a positive and professional way with members and colleagues, exceeding the member's expectationsOrganized and detailed oriented with the ability to adjust to changing deadlines quicklyProficient in Microsoft Office 2010, including Word, Excel and Outlook, as well as a working knowledge of multiple system databases and basic office equipmentAbility to multi-task and remain calm during stressful situations.Punctuality and reliability is a mustAbility to work a flexible schedule (some evenings, weekends and holidays)Driven and committed to success while maintaining integrity

Salary : 70000

Agency Information :

Sid Jacobson JCC and Bernice Jacobson Day School and Camp, our satellite campus in Brookville, are the best places to ENRICH yourself, EXPLORE Jewish culture and CONNECT with the community. We provide a comprehensive program based on Jewish values, traditions, heritage and culture, which enriches the lives of all individuals and families in our community. We are a proud beneficiary of UJA-Federation of New York.Bernice Jacobson Day School & Camp340 Wheatley RoadOld Westbury, NY 11545516-626-1094For more information, visit us at

Salary : $70,000