What are the responsibilities and job description for the Communications Specialist position at Jefferson City Medical Group (JCMG)?
Develop clear, concise, and engaging copy for marketing and communications that aligns with brand strategy, creative direction, and promotional goals of Jefferson City Medical Group. Assist in the communication strategy to both internal and external stakeholders.
RESPONSIBILITIES
Job Specific Competencies:
- Write, edit, and develop content for multi-channel marketing campaigns, including landing pages, emails, digital and print ads, scripts, social media, brochures, and more to engage various healthcare audiences.
- Deliver marketing and advertising copy with attention-grabbing headlines, dynamic content that is relevant to the target audience, and clear and compelling calls to action.
- Transform complex healthcare information into simple messages and adapt content to communicate effectively across different print and digital channels.
- Ensure tone and style, across all mediums, are consistent with brand standards and brand voice.
- Work collaboratively with marketing specialists, designers, web specialists, and other communicators across departments to recommend and develop content strategies that effectively create engagement and drive conversion.
- Utilize a variety of sources including market and consumer research, industry trends, subject matter experts, and industry terminology to drive key messaging and accuracy in writing.
- Interview physicians, healthcare administration professionals, and patients to incorporate a unique and informative perspective into custom-written health and wellness articles.
- Assist in the development of press releases and patient letters as needed.
- Assist with internal communications including newsletters and Intranet updates.
- Maintain deadlines and manage projects from start to finish, including outlines, drafting, and interviews.
- Assist the Marketing and Communications Department with other duties as assigned.
JCMG Core Competencies:
- Strives for Continuous Quality Improvement.
- Participates in educational experiences designed to maintain and/or improve professional competence.
- Maintains high work ethic standards.
- Provides quality customer service to staff, patients, and visitors at all times.
MINIMUM QUALIFICATIONS
Education:
- A bachelor’s degree from an accredited college or university with major coursework in marketing, communications, journalism, or a related field.
Experience:
- Two (2) years of experience in marketing, public relations, communications, journalism, or a related field.
License/Certification:
- None
Knowledge/Skills/Abilities:
- Experience providing strategic direction for websites and other digital channels
- Microsoft Office Suite proficiency (Word, Excel, PowerPoint)
- Must be well-organized, polite, and professional at all times
- Good organizational and time management skills
Preferred Knowledge/Skills/Abilities:
- Familiar with a creative suite (Adobe, Canva, Affinity, GIMP, Inkscape)
- Familiar with WordPress CMS
- Experience in health care, hospitality, or service sectors.
WORK ENVIRONMENT
Professional office setting for the majority of the position.
BENEFITS
- Health insurance & employer paid short- and long-term disability
- Generous PTO policy, beginning at 148-hours annually
- 56 hours paid Holiday Leave
- Employer Retirement Plan (401K) with employer match
- Tuition reimbursement and other professional advancements, including a Medical Assistant training program
