Copywriter

We are seeking a Copywriter to join a large manufacturing company in Milwaukee for a long term contract. 

Pay: $40-45/HR

Description:

·         Responsible for translating complex ideas and technical concepts into language, stories and marketing copy that is accessible and interesting to a wide variety of audiences, which could include customers, employees, public and the media. This position is the essential connection between the analytical minds that develop our products, services and technologies — and the public that needs to quickly understand them in order to decide if they want to explore them further.

·         In this role you will repurpose information-rich content into content marketing deliverables that can be used to build relationships with potential audiences in the market. This content will help establish thought leadership, visibility and trust with our audiences so that by the time we start releasing the product, the audience is familiar and ready to adopt.

·         Tailor content to fit specific audiences by first working with subject matter experts and marketing managers to understand the specific audiences’ pains, goals, needs and desires. Combine journalistic and/or marketing techniques with an ever-growing knowledge of our industries to create and shape marketing and creative content that will resonate with our audiences.

·         Over time, be able to serve as an expert on a number of topics related to our products, services and technologies; helping quickly produce content for media and communications opportunities, and other marketing needs. Develop a strong understanding of how our products work and be able to describe that to others in ways that are easy to understand.

·         Master our brand story and brand attributes to include relevant elements of how we work and who we are into the content we create. Help strengthen the client brand through strong content writing that informs our audiences about not only our products but gives a sense of who we are as a company and business partner, as well.

·         Leverage analytics to identify what you need to write about, to whom, why, and even how (i.e. what channel to use, how to structure content, etc.). Proactively dive into the data and see what should or needs to be written about vs. wait for content gaps to be identified by a manager.

PREDOMINANT TASKS

·         Lead copywriting to advance content development across multiple platforms and channels, based on direction from the supervisor and creative lead. Primary areas of focus will be include sales enablement materials, articles, blog posts, web pages, press releases, trade show signage,video scripts and more.

·         Regularly interview our product experts to understand the newest developments and latest offerings so those details can be translated into relevant content that will support ongoing sales needs, strengthen the Client brand (and sub-brands) and advance customers’ understanding of how we can best help them.

·         Supply written content for integrated online marketing and email campaigns and other digital-based initiatives. 

·         Work closely with creative and marketing leads, including graphic designers, videographers and digital team to ensure we leverage words, imagery and data for maximum impact and the highest return

·         Produce a high volume of strategic content that aligns to SEO best practices and elevates the Client brand to a wide variety of external audiences, including customers, academia, media and the general public

• Work with the video team to ensure strong narrative flow in each piece produced, draft scripts, provide interview questions and help interview people off camera

• Write and edit technical and thought leadership articles, working with internal subject matter experts, for industry and trade publications

• Create content for a variety of digital channels including email, websites and social media

• Write infographic scripts that enhance our content needs and offer alternative ways of learning for external audiences

• Lead copywriting for a variety of advertisement types, including print and digital ads, billboards and even radio ad scripts as needed. Work with agency support partners as needed to help refine and create copy.

• Stay abreast of current trends in the industries of construction, mining, forestry and technology (and related industries) to develop content that advances the perception of those industries, facilitates greater understanding and highlights the ongoing advancement necessary within each

TYPICAL WORK ENVIRONMENT

• Client’s in-house Marketing Communications teams serve as internal agencies working to create engaging content for customers and the general public, as well as indirectly, employee communications.  

• Relationship building, teamwork, creativity and strong communication skills are the keys to success

• Should also possess or be willing to quickly develop global awareness and cultural competence to work with diverse team members in multiple time zones

• Client’s in-house Marketing Communications teams work in a fast-paced environment with high expectations and reputation for exceptional, professional delivery that adds value to the company’s bottom line