Sr. Coordinator, Family Outreach and Enrollment (National - Remote)

ABOUT JEREMIAH PROGRAM

Jeremiah Program (JP) is a nonprofit organization helping single mothers invest in themselves so they can thrive and take steps towards economic mobility by partnering with them to access higher education, affordable childcare, housing, skills training and career development. JP envisions a world where poverty is no longer feminized; where race is not divorced from gender; where career and financial opportunities are not gentrified; and where women who experience poverty not only hold a seat at the table but hold the mic and curate the agenda.

Jeremiah Program offers one of the nation’s most successful strategies for disrupting poverty, two generations at a time. At JP, we believe that no mother should have to make the untenable choice between investing in herself or supporting her children. Our holistic approach invites single mothers into the leadership tent and encourages families to bring all of their identities to bear in achieving their goals in pursuit of economic mobility.

Founded in 1993, this year JP is supporting over 2,000 moms and kids across nine residential and non-residential campuses: Austin, Baltimore, Boston, Brooklyn, Fargo, Las Vegas, Minneapolis, St. Paul, and Rochester.

POSTION SUMMARY

Reporting to the Senior Director of Family Programming, the Senior Coordinator, Family Outreach and Enrollment is unapologetic champion for JP’s two-generation mission and are driven to disrupt generational poverty by holding single mothers and their families at the center of holistic, integrated supports. They play a key role in increasing the number of families served by coordinating the execution of education of a large pipeline of moms, sharing JP’s value proposition, engaging with those on the waitlist, and building their knowledge prior to program entry. The Senior Coordinator, Family Outreach and Enrollment also contributes to effective marketing and outreach efforts for eligible moms, develops communications across various media channels to engage prospective families, tracks admissions progress, and supports the recruitment and onboarding process.

As JP grows, this role helps ensure we reach and serve moms and children who need our program, often being their first point of contact and reframing the narrative around single motherhood: "You're already a great mom. Become a JP mom too.”

PRIMARY RESPONSIBILITIES

Recruitment Execution & Strategy Refinement

• Supports execution of JP-wide year-round recruitment and admissions strategy to meet JP-wide and community-specific recruitment goals.
• With an equity and human-centered lens, implements JP-wide messaging and communication tools, in collaboration with other JP leaders, to highlight unique value proposition and enrollment details
• Prepared to meet moms where they are at, recognizing that many moms come to Jeremiah Program with challenges and struggles they are currently navigating
• Centering in the strength and power of JP moms and families, communicates with program applicants with an asset-based and strengths-oriented lens and high levels of customer service
• Disseminates messaging directly and with moms through a variety of channels including JP website, print media, radio, social media, texts and emails.
• Develops turnkey tools and resources collaboratively with campuses to be used locally for outreach to local partners and families and holding recruitment events.
• Leads conversations and information sessions with families about Jeremiah Program and all aspects of the JP journey.
• Provides an excellent experience for families and program applicants, often serving as the first impression and shaping the initial experience of JP families as they learn about and onboarding into the JP journey.
• Manages recruitment tracker, reporting on recruitment funnel and keeps CRM updated and provides updates to team on progress against goals.
• Continuously identifies ways to improve JP’s recruitment efforts.

Enrollment Experience Management

• Working with the Senior Directors, Directors of Family Programming and campuses, centers the design of the application and enrollment process in the high quality, high equity experience of families that will shape the long-term JP experience for families and makes updates accordingly.
• Partners closely with campuses to positively engage and welcome families to the JP opportunity providing excellent customer services and professionalism.
• Implements JP-wide process for applying, enrolling and successfully onboarding new Jeremiah Program families.
• Ensures and maintains the efficient and effective processes, forms, systems, and communication of the holistic recruitment and enrollment process focused on the family experience.
• Monitors data and progress regarding housing and child development center availability to support families applying for housing or childcare and to ensure an equitable, thoughtful, and coordinated process managing requests.
• Builds and manages CRM to monitor and track pipeline of families and build organized and effective process for engaging and communicating with families.
• Leverages and analyzes data at all stages to report on attrition and persistence and to identify creative strategies to improve the yield of families at each stage of the recruitment, enrollment and participation process.

Expansion to New Communities

• Supports the expansion to a new community as needed, serving as a utility player to successfully launch JP in new geographies.

Other Duties as Assigned

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
• This role will offer flexible hours with the expectation that there are consistent evening commitments to be accessible to moms in three time zones (Pacific, Central and Eastern)