What are the responsibilities and job description for the Director of Marketing position at Jersey Shore Restaurant Group, LLC?
Job Summary
We are seeking a dynamic and results-driven Director of Marketing to lead our marketing efforts and drive our restaurant group's brand growth. The ideal candidate will possess a strong understanding of market trends, digital marketing strategies, and team leadership. This role requires a creative thinker who can develop innovative marketing campaigns while utilizing analytics to measure success and optimize performance.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with company goals and objectives.
- Oversee the creation of engaging content across various platforms, including social media, email, and website.
- Manage advertising sales initiatives to enhance brand visibility and drive customer acquisition.
- Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
- Collaborate with cross-functional teams, including sales and product management, to ensure cohesive messaging and branding.
- Analyze market trends and consumer behavior to identify opportunities for growth and improvement.
- Lead the marketing team in executing campaigns, measuring performance, and adjusting strategies as needed.
- Oversee e-commerce initiatives to enhance online presence and sales performance.
- Ensure all marketing materials are aligned with brand guidelines using Adobe Creative Suite for design needs.
Skills
- Proficiency in HTML for website management and updates.
- Strong background in analytics to assess campaign performance effectively.
- Experience with marketing automation platforms for efficient campaign management.
- Knowledge of e-commerce best practices to drive online sales.
- Familiarity with collaboration sales techniques to foster partnerships that enhance brand reach.
- Expertise in product management to align marketing strategies with product offerings.
- Creative skills using Adobe Creative Suite for graphic design and content creation.
If you are passionate about marketing, possess strong leadership skills, and are eager to make an impact within a growing organization, we encourage you to apply for this exciting opportunity as our Director of Marketing!
Job Type: Full-time
Pay: $125,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
Experience:
- Restaurant: 3 years (Required)
Ability to Commute:
- Manasquan, NJ 08736 (Required)
Willingness to travel:
- 25% (Preferred)
Work Location: In person
Salary : $125,000 - $150,000