Marketing Specialist

Job Description:

The Marketing Specialist will play a critical role in supporting local store marketing, digital marketing efforts, national brand campaigns, and providing comprehensive support to our franchisees. This role requires an individual who is creative, detail-oriented, adaptable, and eager to contribute to Jet’s Pizza’s continued growth and success.

Responsibilities:

Local Store Marketing:

• Assist franchisees in developing and executing effective local marketing plans tailored to their specific market needs.
• Create and distribute customizable marketing materials for franchisee use.
• Monitor and report on the effectiveness of local marketing initiatives and provide actionable recommendations.

Digital Marketing:

• Support management and execution of digital marketing campaigns across platforms including social media, email marketing, SEO, and paid advertising.
• Collaborate with internal teams and external agencies to optimize digital presence and enhance online customer engagement.
• Regularly analyze digital performance metrics and propose improvements based on insights and trends.

National Marketing Support:

• Assist in the planning, coordination, and execution of national marketing campaigns and promotional activities.
• Collaborate with internal departments to ensure consistency in brand messaging across all marketing channels.
• Coordinate and communicate campaign details, timelines, and materials to franchisees clearly and efficiently.

Franchisee Support:

• Serve as a responsive point of contact for franchisees regarding marketing-related inquiries.
• Provide training and resources to franchisees to maximize the effectiveness of marketing strategies.
• Regularly gather franchisee feedback to help enhance marketing tools and resources.

Required Skills & Experience:

· Bachelor’s degree in Marketing, Communications, Business, or related field.

· Minimum 2 years of marketing experience, preferably within franchising, retail, or restaurant industries.

· Strong understanding of digital marketing platforms, analytics tools, and best practices.

· Exceptional organizational and project management skills, with ability to multitask and meet tight deadlines.

· Strong communication and interpersonal skills to effectively interact with franchisees and internal teams.

· Creative thinker with attention to detail and a passion for brand-building.

· Strong analytical skills and metrics measurement background

· Strong verbal and presentation skills

Compensation

- Base salary range: $60,000-$70,000

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Sterling Heights, MI 48310 (Preferred)

Ability to Relocate:

• Sterling Heights, MI 48310: Relocate before starting work (Preferred)

Work Location: In person

Salary : $60,000 - $70,000