What are the responsibilities and job description for the Manager Loyalty Business Development position at JetBlue Airways?
Position Summary :
The Manager, Loyalty Business Development is responsible for increasing the number of new non-airline TrueBlue partners and supporting the continued growth of the program. This role will support the broader Loyalty strategy by identifying new partners to bring into the TrueBlue ecosystem. Through this candidate’s work, JetBlue will look to offer additional opportunities for TrueBlue members to both earn and burn their TrueBlue points across a broad spectrum of partners. This role will also both be responsible for managing existing non-air partners and identifying new, innovative ways for customers to integrate TrueBlue into their everyday activities.
Essential Functions :
Analyze the current trends related to performance of existing non-air partners, identifying opportunities to grow revenue and engagement
Work with various members of the marketing team to create a comprehensive plan of how to boost engagement with existing partners
Identify new brands and companies who would be interested in partnering with TrueBlue, building out a suite of partners that raise the value and versatility of a TrueBlue point
Negotiate new and existing partner agreements to drive maximum value for the TrueBlue program
Work closely with the TrueBlue program team to develop a way for new and existing partners to support overall TrueBlue program growth
Evaluates and recommends new ways to create customer loyalty
Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned
Minimum Experience and Qualifications :
Bachelor’s degree in Business, Economics, Finance, Statistics, Marketing, or a related field; Or demonstrated capability to perform job responsibilities with a combination of a High School Diploma / GED and at least four (4) years of previous relevant work experience
Five (5) years of airline, loyalty, finance or commercial experience
Strong proficiency in using SQL, Microsoft Office, especially Outlook, Excel and PowerPoint
Strong analytical and problem-solving skills
Ability to manage multiple competing priorities in a fast-paced environment
Comprehension of loyalty program space
Ability to build relationships and work across all levels and influence with impact
Available for occasional overnight travel (10 %)
Must be in possession of valid travel documents with the ability to travel in and out of the United States
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred Experience and Qualifications :
Expert in data analytics and visualization software (Tableau, etc.)
Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials / liability, customer service and training
Knowledge of airline industry trends and travel technology
Crewmember Expectations :
Regular attendance and punctuality
Potential need to work flexible hours and be available to respond on short-notice
Able to maintain a professional appearance
When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun
Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
Identify safety and / or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities
The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position
Equipment :
Computer and other office equipment
Work Environment :
Traditional office environment
Physical Effort :
Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
Compensation :
The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.
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