What are the responsibilities and job description for the Analyst, One-to-One Marketing position at JetBlue?
Analyst, One-to-One Marketing (JetBlue Travel Products) (FLIC)
Position Summary
The JetBlue Travel Products (JTP) Analyst, One-to-One Marketing is dedicated to the optimization and maintenance of one-to-one marketing channel communications. This role assists the Manager, Marketing in managing customer's interactions with and perceptions about the JetBlue Vacations and Paisly through all B2C marketing touch points - with a specific focus on driving engagement and success by improving and optimizing platform performance through email, push notifications, in-app messaging and organic social postings during promotional and non-promotional periods.
This role is intended for a customer experience-oriented individual whose personal values match JetBlue's values of Safety, Caring, Integrity, Passion and Fun and bringing humanity back to air travel.
Essential Responsibilities
- Responsible for writing briefs for all one-to-one channels to drive revenue during promo and non-promo periods; and amplification in associated awareness channels (organic social) to maximize reach to inform the channel strategy for email, push notifications, in-app messaging and organic social postings.
- Responsible for project management of all one-to-one campaigns while working collaboratively across the Tech (for email coding) and Creative teams (development of design and copy) to ensure a flawless and on-time execution.
- Responsible for providing post-campaign channel reporting to understand performance and optimization.
- Responsible for executing campaigns/optimization focused on email and push notifications including personalization and targeting strategy to maximize site traffic and improved booking rate on our platforms (while minimizing opt-out rates).
- Support Manager, Marketing in overseeing all B2C marketing efforts to extend brand awareness and drive revenue of both new and existing JetBlue Vacations and Paisly customers.
- Email oversight is extended to one-off deployments and updates to email automations.
- Interact with JetBlue channel owners to deliver assets on-time and develop audience strategy based on the strategy of the campaign.
- Assist with channel quality assurance (QA) for all campaigns.
- Other complex projects and duties as assigned.
Minimum Experience and Qualifications
- Bachelor's degree in a related field; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.
- One (1) year of email and digital web marketing and promotions.
- Excellent communication and negotiation skills.
- Experience working in a fast-paced environment.
- Must be skilled at exhibiting attention to detail.
- Must be meticulously organized about meeting timelines, deliverables and following processes/procedures.
- Excellent at proofing written and visual creative concepts before B2C launch.
- Comfortable working cross functionally with internal and external stakeholders.
- Available for overnight travel (10%).
- Must pass a ten (10) year background check.
- Must be legally eligible to work in the country in which the position is located.
- Authorization to work in the US is required. This position is not eligible for visa sponsorship.
Preferred Experience and Qualifications
- Four (4) years of email and digital web marketing and promotions.
- Experience in customer segmentation strategies and prioritization of campaigns based on those segments.
- Keen understanding of the interplay between content types within the digital guest experience.
- Experience with identifying and executing email marketing best practices, both for desktop and mobile.
- Experience and understanding of digital marketing analyses and A/B testing of creative to better our email and website marketing strategies.
- Experience designing and executing brand marketing prioritization across a brand website (what products/destinations/features to highlight) for a period of at least twelve (12) months.
Crewmember Expectations
- Regular attendance and punctuality.
- Potential need to work flexible hours and be available to respond on short notice.
- Able to maintain a professional appearance.
- When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft.
- Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
- The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position.
Equipment
- Computer and other office equipment.
Work Environment
- Traditional office environment.
Physical Effort
- Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)
JetBlue Airways Corp. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
