Senior Director, Growth Marketing

At JFrog, we’re reinventing DevOps to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us in our journey?

We are looking for a highly motivated and experienced Senior Director, Growth Marketing to lead our global demand generation strategy and drive growth through multi-channel paid media campaigns. In this role, you will be responsible for creating and executing scalable, data-driven strategies that generate qualified leads, increase pipeline velocity, and accelerate customer acquisition.

The ideal candidate will have deep expertise in B2B marketing, a proven track record of building and optimizing paid media campaigns, and a strategic mindset that aligns with demand generation and targets to achieve broader business goals. You’ll work cross-functionally with product marketing, field marketing, geo teams, and content teams to craft and execute impactful marketing campaigns that support our new logo growth strategy.

As a Senior Director, Growth Marketing in JFrog you will...

• Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs.
• Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
• Develop and manage multi-channel campaigns, including digital advertising (search, display and social), and email marketing.
• Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets.
• Optimize ad campaigns to maximize ROI, ensuring appropriate spend allocation and continuous A/B testing for better performance.
• Build global campaigns aligned to business objectives and priorities - packaging up for regional execution.
• Advise and manage campaign timelines and marketing budgets for digital efforts and assets.
• Lead digital content review and recommendations to improve conversions.
• Use data-driven analysis to track KPIs (such as lead volume, cost per lead, MQL’s, SQL’s, pipeline, etc..) adjusting campaigns to meet business goals.
• Lead a talented team of digital marketers and help them continue to grow and thrive as professionals.
  
  

To be a Senior Director, Growth Marketing in JFrog you need...

• Experience in the SaaS/technology industry.
• Proficiency in growth marketing, CRM and marketing automation tools.
• Proficiency with Martech tools and analytics such as Google Analytics, Salesforce, and Marketo.
• Excellent understanding of digital practices such as SEM, SMO, and PPC.
• Experience in planning and executing campaigns for global, regional teams, campaign teams, and partner teams.
• Experience running B2B successful, ROI driven lead generation campaigns specific to new business acquisition.
• Experience performing conversion rate optimization across digital assets based on full funnel conversion actions.
• Experience managing third-party vendors including agencies and contractors.
• Must possess the aptitude and interest to thrive in a fast-paced, results-oriented growth business.
• Exhibits a passion for digital innovation, creativity, and performance.
• 5 years of leading teams and marketing functions, ideally with a global scope.
  
  

WHAT JFROG CAN OFFER…

• At JFrog, base salary is only one component of our compensation package.
• This position has a base salary range between $240,000 to $260,000. Base salary will be based on your skills, qualifications, experience and location.
• This position also includes an equity package of restricted stock units (RSU). In addition, JFrog employees are eligible to participate in our Employee Stock Purchase Plan.
• JFrog provides employees comprehensive benefits including medical, dental, vision, retirement, wellness and much more!
• JFrog embraces hybrid work: 3 days in office / 2 days remote.
  
  

JFrog is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status or any other category protected by law.