What are the responsibilities and job description for the Marketing Manager Job at Jim Coleman Automotive in Bethesda position at Jim Coleman Automotive?
Job Title : Marketing Manager
Jim Coleman Automotive is hiring a Marketing Manager to cover all 7 dealerships. Jim Coleman Automotive is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington-Metropolitan and Bethesda areas since the 1950s.
We are a local leader in automotive retail, looking to add qualified professionals to our team. Jim Coleman Automotive offers a fantastic team environment, great benefits, and ongoing training and support for its employees.
Responsibilities
- Plan and execute all digital marketing.
- Design, build, and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns.
- Identify trends and create growth strategies.
- Utilize strong analytical ability to evaluate website traffic, foot traffic, conversion rates, click through rates, and other pertinent data.
- Collaborate with agencies and outside vendors.
- Evaluate emerging technologies.
- Coordinate marketing campaigns with sales campaigns.
- Facilitate preparation of print materials.
- Facilitate video creation for TV and social media, and display advertising.
- Manage public relations programs, corporate partnerships, licensing, contests, new product releases, and media relationships.
- Overall responsibility for brand management and corporate identity.
- Manage the development and delivery of promotional and new product campaigns.
- Support delivery of marketing campaigns with the lead agency. All campaigns intended to drive customer acquisition and retention.
- Manage tactical planning with marketing strategy.
- Responsible for tracking marketing claim changes with product marketing partners and implementing changes throughout impacted advertising tactics.
- Responsible for onboarding process improvement to enable faster and more efficient campaign development, delivery, and best use of resources.
- Perform other duties as assigned.
Qualifications
Applicants have rights under Federal Employment Laws :
Company information : Jim Coleman Toyota is a 3rd generation family-owned dealership founded in 1987. The Coleman family has been selling and servicing cars in the Washington Metropolitan and Bethesda areas since the 1950s. Mr. William Coleman, the founder of Coleman Automotive, had a vision of establishing a dealership with a higher level of class and a superior level of service.
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