What are the responsibilities and job description for the Product Marketing Director position at Jitterbit?
Company Description
Jitterbit is a leading data, application, and process workflow automation solution. Rooted in iPaaS and fueled by an ambitious vision, we integrate critical business processes to deliver the experiences and insights needed by enterprises of all sizes to accelerate their digital journey and future proof their business. Simply put, we power people to perform their best.
Jitterbit empowers business transformation by automating critical business processes for faster, more informed decision-making. Jitterbit is the only provider to seamlessly combine and simplify the power of integration, APIM, and no-code app creation to amplify the value of your tech stack and speed up your digital journey. Organizations worldwide rely on Jitterbit’s experience and expertise to help them save time and money, while creating exceptional experiences, now and into the future.
Job Description
Jitterbit is seeking a highly motivated, analytical, and tech-savvy product marketer to lead our go-to-market (GTM) efforts. In this role, you will be the expert on our buyers, understanding how they buy and their criteria for choosing a solution. You will be responsible for competitive analysis and the creation of sales enablement tools that position Jitterbit as a leader in the integration, workflow automation and low-code application development markets.
This role requires a broad skill set, including driving messaging, product positioning, promotion, and competitive strategy. You will have an eye for quality and the ability to translate technical capabilities into clear, business-oriented benefits. Working collaboratively with colleagues across the organization, you will play a key role in achieving company and marketing goals.
Responsibilities:
Work closely with product management, sales, services, corporate marketing, and the executive team to prioritize and deliver on GTM initiatives.
Develop compelling messaging and positioning based on defensible differentiators.
Create high-quality content, such as blog posts, white papers, webinars, and videos.
Enable the sales team to articulate the differentiated value of Jitterbit’s solutions based on key integration and automation use cases.
Discover and document value drivers for Jitterbit’s products, gathering insights from current customers, partners and analysts.
Research and analyze the competitive landscape to develop effective competitive positioning assets using our competitive intelligence tool, Crayon.
Drive new product introductions and launch activities in collaboration with product management and marketing, including sales training, product collateral, and campaigns.
Collaborate with demand generation team to translate programs and strategies into measurable pipeline and closed revenue.
Qualifications
Required Skills and Experience:
10 years of software product marketing experience, with at least 4 years in cloud B2B markets.
Prior integration/iPaaS and/or low-code application development experience is highly desired.
Proven ability to create and execute data-driven GTM plans, including launch strategies, content development and sales enablement.
Excellent written and oral communication skills, with the ability to create compelling content, presentations, and webinars.
Strong business judgment, backed by quantitative and analytical thinking.
Creative marketing instincts and exceptional execution abilities.
Desire and willingness to work in a fast-paced environment, iterate quickly, and take calculated risks to innovate.
Ability to synthesize numerous ideas and thoughts to create meaningful marketing outputs.
A self-starter who thrives in an entrepreneurial, fast-paced environment.
An academic background in science or engineering is a plus; an MBA is an added bonus.
Additional Information
What You’ll Get:
- Work for a growing leader within the Integration Platform as a Service (iPaaS) tech space
- Join a mission-driven company that is transforming the industry by changing the way customers use API creation within business-critical processes
- Career development and mentorship
- A flexible, remote-friendly company with personality and heart
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Jitterbit is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
