Public Relations Strategist

Company Description

JJPR, LLC is a woman-owned, full-service public relations and marketing agency based in Daphne, Alabama. Specializing in integrated PR and marketing, crisis communication, branding, corporate positioning, and special events, we serve clients in healthcare, tourism, communications, technology, finance, and business-to-business sectors. We help clients engage customers and drive business through integrated marketing programs.

Job Overview:    

The Public Relations Strategist is responsible for successfully leading and managing the agency's public relations accounts. The professional is a mature leader who works to attract new and grow existing client accounts. 

Responsibilities and Duties:

The Public Relations Strategist’s responsibilities are to:

Client Service & Account Management

• Oversee and manage strategic public relations and marketing programs for B2B and B2C clients in industries including economic development, manufacturing, health care, engineering, nonprofit, education, and tourism
• Serve as the main point of contact on assigned client accounts
• Direct activity on assigned accounts, communicating with clients on direction, progress, and forward momentum
• Effectively present agency work to clients and support other team members in presentations
• Collaborate with team members to deliver a high-touch client experience and monitor client satisfaction
• Ensure accountability for the financial and relational health of client business to the agency
• Contribute to and oversee administrative tasks such as coordination/distribution of client projects, agenda preparation, and conference report documentation
• Lead client meetings and participate in internal team meetings

Execution & Project Coordination

• Execute strategies and take ownership of hands-on execution of PR and marketing tactics, including writing and editing for public relations, social media, email marketing, advertising, marketing, and websites
• Route projects and client requests for effective workflow within the agency’s project management software
• Create project timelines, tasks, and milestones based on resources, scope of work, and priority
• Ensure all project documentation follows established processes and is reviewed/approved internally and externally before release
• Assist in the coordination and execution of client events
• Lead internal account campaign and project briefings to provide background and direction on projects

Content Development & Media Relations

• Develop innovative, creative ideas using thorough research to impact clients’ bottom lines
• Build client and media relationships by maintaining a network of contacts, including journalists and industry spokespeople
• Develop news angles, story ideas, guest columns, and media pitches to elevate client visibility
• Write communication plans, creative materials, PR and media outreach materials, blogs, email content, advertisements, editorial features, and guest columns with precision and strategic intent

Strategy & Business Development

• Lead strategy and planning for client accounts, including writing and implementing PR and marketing plans
• Analyze campaign results and provide strategic reports and insights to clients
• Build relationships with new and existing clients to foster account growth beyond the current scope
• Assist in developing and implementing the agency’s PR and marketing strategy, including branding and content across social, digital, events, public relations, and more
• Identify and vet PR and marketing opportunities for the agency
• Understand the agency’s services and ideal client profile
• Ensure consistent and effective communication internally and externally to maintain alignment and productivity

Agency Culture & Leadership

• Build long-term, trusting relationships with leadership, clients, partners, and team members
• Contribute to a positive agency culture that promotes creativity, boldness, collaboration, leadership, and purpose
• Openly participate in brainstorming and problem-solving to support agency innovation and growth
• Build and strengthen the agency’s brand and reputation

Qualifications:

• Bachelor’s degree in public relations, communications or related field, accreditation in public relations is a plus
• 5 years of experience, 2 years of experience in an agency setting preferred
• Excellent written and verbal communication skills
• Progressive career growth and understanding of strategic, integrated communications in an agency setting
• Thorough understanding of AP Style
• Proficient in Microsoft Office Suite and common computer skills
• Calendar management and scheduling experience       
• Hands-on experience in developing strategic business plans
• In-depth knowledge of market changes and forces that influence the company
• Familiarity with management best practices
• Excellent organizational and time management skills
• Outstanding communication, presentation and leadership skills
• Superior quantitative and qualitative analytical skills
• Skilled problem solver who keeps calm and efficient under pressure and crisis

Physical Requirements

Candidates must be able to travel and meet with clients in person and via conference/video call as needed and be present on-site at the agency’s main office in Daphne, AL 3-4 days per week.