Senior Marketing & Events Manager (Retail)

Bluhawk is a dynamic and growing mixed-use development located in Overland Park, Kansas.

With over 200,000 sq/ft of operating marketplace retail, 260,000 sq/ft AdventHealth Sports Park and upcoming expansion adding over 230,000 sq/ft of best-in-class restaurant and retail and community green space, as well as an entertainment plaza.

If that's not enough, Bluhawk is also a live-work-play community with multifamily, office and healthcare woven into the overall development. Bluhawk is not just the future of retail, it really is everything and then some.

The Marketing Manager is responsible for leading Bluhawk’s marketing efforts in support of the owner’s strategic goals. The Marketing Manager will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

What You'll Be Doing

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon Bluhawk's strategic goals.
• Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.
• Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.
  
  

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as “key retailers.”
• Effectively manage the center’s digital media programs (social media, mobile, web) as applicable.
• Effectively utilize market and consumer research to develop the center’s marketing plan and support the leasing efforts.
• Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials.
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
• Follow corporate policies and procedures for all programs and events.
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager. Role will report directly to Regional Marketing Manager.
  
  

Leadership, Motivation and Development

• If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.
  
  

What We're Looking For

• 3-5 years in retail marketing and property management experience (Required)
• Bachelor’s Degree in Marketing or related field preferred
• Event planning preferred
• Experience promoting events through integrated communication channels
  
  

Skills And Knowledge

• Computer literate, knowledge of marketing fundamentals and research.
• Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.
• Sales/negotiation skills a plus.
• Must have experience in managing budgets.
• Must have flexibility to work varied schedules including weekends and evenings.
• Strong team player.
• Real estate license acquired a plus, or interest to acquire preferred.
  
  

What's In It For You

• Join an industry leader and shape the future of commercial real estate.
• Deep investment in cutting-edge technology to power your work.
• Comprehensive and competitive benefits plan
• A supportive, caring, and diverse work environment designed for your growth and well-being.
• A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.