[Hybrid] Manager of NCME Paid Media and Communication Strategy

Job Title : Manager of NCME Paid Media and Communication Strategy

Job Type : Regular Full-Time, Hourly

BA with 8-10 yrs of relative experience

Location

Plano, TX

Hybrid : M-THUR Onsite, Friday Remote

Benefits

Medical Insurance (Health, Dental & Vision)

Paid Time Off

H1B / Green Card Sponsorship for qualified employee

Hands-on experience at global industry leader Samsung

Opportunities for career advancement

Compensation

Top Skills

Paid Media Strategy

Data & Analytics

Cross-functional team execution

POSITION SUMMARY

Samsung Electronics America (SEA) is seeking a Manager of NCME Paid Media and Communications Strategy to be at the core of how SEA engages with consumers. New Computing and Mobile Enhancements (NCME) covers our Tablets, Laptops, and Wearables product categories. This role will be responsible for managing the strategy of paid media channels while being a cross-functional leader working across multiple teams – Product Marketing, Creative Services, social media, Site Merchandising, Performance Marketing, CRM & Retention, Data & Analytics, and more – to ensure SEA delivers a best-in-class consumer experience.

KEY RESPONSIBILITIES

Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates

Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels

Utilize customer analysis to optimize marketing programs and improve audience development of media programs

Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations

Distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting

Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution

FUNCTIONAL RESPONSIBILITIES

Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)

Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets

Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization

Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.

Coordinate external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization

REQUIRED EXPERIENCE & QUALIFICATIONS

A positive “all-hands-on-deck” attitude and willingness to get the job done

Interest in rolling up your sleeves and executing just as much as developing strategy

Passion for problem solving and digging into analytics to identify solutions and areas of optimization

A Bachelor's degree or higher in Marketing or other related fields preferred

7 years of successful experience across paid media strategy and execution

Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations

Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability

Able to pivot strategically based on campaign and channel performance

Experience coordinating with external agencies and partners

Excellent communication and project management skills

Able to transform analysis into straightforward summaries for cross-functional partners

Strong presentation and communications skills to present proposed strategies effectively to senior executives

Works collaboratively with team members to achieve deliverables

CRITICAL SKILLS & ATTRIBUTES

Ability to collaborate, and drive peers to common goals and optimal solutions.

Ability to function within a very large and matrixed organization

Strategic thinker, is analytical, detail and results oriented with excellent problem-solving skills

Strong verbal and written communication skills

Strong leadership skills

Plan, organize, and prioritize multiple assignments and projects.

JOB RESPONSIBILITIES

Responsible for ensuring timely, creative and accurate dissemination of news, multimedia content and information

Create a variety of content for platforms, ensuring quality, accuracy and effective storytelling that aligns with corporate messaging

Forecast and track marketing and sales trends, analyzing collected data.

Works closely with Client's Product corporate sales team to write and finalize monthly and annual press release.

SKILLS

Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.

Basic ability to work independently and manage one's time.

Basic knowledge of principles and methods for showing, promoting, and selling products or services.

Basic knowledge of media production, communication and dissemination techniques and methods.

EDUCATION / EXPERIENCE :

Bachelor's degree in marketing or equivalent training preferred.

8-10 years related experience required.

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX / UI design, and many more!

Our vision is ‘We Want to See You Grow' to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com (http : / / www.jndsolutions.com / )

Samsung #Manager #NCME #Paid #Media #Communication #Strategy #Plano #Texas #Hybrid #JND

Salary : $45