[Hybrid] Media Specific Analytics Manager (15174-1)

• Job Title: Media Specific Analytics Manager
• Job Type: Regular Full-Time, Hourly
• Bachelor’s Degree in Related Field
• 5 years of related experience

Location

• 85 Challenger Rd., Ridgefield Park, NJ
• Hybrid: M-THUR Onsite, Friday Remote
  

Benefits

• Medical Insurance (Health, Dental & Vision)
• Paid Time Off
• 401K
• H1B/Green Card Sponsorship for qualified employee
• Hands-on experience at global industry leader Samsung
• Opportunities for career advancement
  
  

Compensation

$29 - 32/hr

Top Skills

• Strong Understanding and Experience in Media Analytics and Media Strategy
• Expert in Excel
• Can develop compelling insights from data

Position Objective

Lead the regular analysis and reporting of paid media performance (including ad-hoc management requests), as well as lead Marketing Mix Model (MMM) and Multi-Touch Attribution (MTA) .

Job Responsibilities

• Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis.
• Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports)
• Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels).
• Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
• Drive sophisticated analyses and insights to visualize, interpret and “story-tell” data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
• Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
• Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
• Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
• Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership. Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
  

Qualifications

• Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs.
• Should have a minimum of 8 years of media data, analytics and insights experience (paid search/ social, display, affiliate marketing and ecommerce/CPG).
• Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA—must demonstrate this knowledge and experience.
• A positive “all-hands-on-deck” attitude and willingness to get the job done
• Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization.
• Problem solving and Decision making
• Help drive major investment planning decisions based on learnings from MMM on relative performance of marketing vehicles
• Help drive real-time optimization of media vehicles by leveraging MTA
• Help identify longer term media/marketing performance trends to uncover untapped opportunities or reduce marketing inefficiencies
• Reporting approach, frameworks, ways to synthesize and showcase data and findings, etc are all under their authority to make decisions—this should then be communicated and aligned on by the Paid Media Lead.

Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!

Our vision is ‘We Want to See You Grow’ to become the industry leader for both employee and company.

For more information about JND, please visit www.jndsolutions.com

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Salary : $29 - $32