What are the responsibilities and job description for the Market Manager position at jobbot?

A bit about us :

A growing advertising agency is currently looking for a Market Manager to join and support their digital media team!

This boutique agency is full service with proven results in all areas of specifically law firm marketing for personal injury law firms.

They provide marketing and web services to law firms across the country. From Broadcast TV and Paid Search to Streaming, Website Management and everything in between, they have the tools to help law firms reach their clients. Their mission is to help law firms grow.

Why join us?

Benefits

Open, inclusive, and fun environment
Competitive salary, along with medical, dental, and vision insurance
Opportunity to be a part of a company that is shaping the legal industry

Job Details

We’re looking for a Local Media Planner / Market Manager to enhance our media team and help us service our clients.

Must haves :

TV, Cable, OOH, Radio

5 years of agency experience, planning and buying local media

Comfortable being on the phone with customers / clients

Comfortable presenting to clients

Client Management experience

TV Buyer

TV Planner

Local media / marketing experience

Local Media Buyer experience

Powerpoint experience

Experience placing annual cable TV buys, outdoor buys, radio buys, etc

Experience negotiating rates

Experience buying broadcast on a local level

Budget media experience

Strata and / or Kantar experience a MUST

The ideal candidate will service clients in the creation, execution, and monitoring of media plans as well as on negotiating with external vendors to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. It is a unique opportunity that combines skillsets across media strategy, media planning, media buying, and account management.

This role offers an opportunity for a hungry, entrepreneurial executive to leverage all media channels to help clients succeed in a highly competitive vertical.

Responsibilities

You’ll implement and manage strategic plan development, negotiation and / or execution

You will be responsible for learning the clients’ businesses inside and out and staying abreast of industry and competitor information

Serve as a key client contact to receive client requests and investigate proposed and alternative solutions to maximize client objectives and to identify and / or resolve any execution issues

Serve as a key contact for media partners in a variety of mediums to negotiate best investment opportunities

Monitor plan execution and serve as a first point of contact to raise and resolve any identified issues / discrepancies

Generate media insights using various data sources and craft strategic POVs

At the end of your first year, success would mean owning client relationships, shepherding their media strategy through an annual media cycle, demonstrating positive business outcomes for our clients

Qualifications

You have excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational / creative style

Exceptional critical thinking and problem-solving abilities – ability to think unconventionally in proposing potential solutions or opportunities to issues

Strong quantitative and analytical skill – you can detect and translate a story behind numbers / data

Effective negotiation and influence skills – steeped in required industry, brand, and competitive knowledge

Proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high quality work within tight deadlines

Project / process management orientation

Highly proficient in Microsoft Office including Excel, PowerPoint and Word as well as other equivalent programs

Education

BA or BS required; degree in Marketing, Communications, Advertising preferred

Location and travel

Travel as required to clients as well as industry events and conferences

Salary : $90,000 - $110,000

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