What are the responsibilities and job description for the Digital Marketing Director position at Jobleads-US?
Job Overview
Lucky Strike Entertainment is seeking a highly skilled Digital Marketing Director to lead and optimize digital marketing initiatives, driving customer acquisition, engagement, and revenue growth. This role oversees performance marketing, paid media, email marketing, eCommerce, and data-driven reporting.
About Us
Lucky Strike Entertainment is one of the world's premier location-based entertainment platforms, with over 360 locations across North America. We provide experiential offerings in bowling, amusements, water parks, and family entertainment centers.
Responsibilities
* Develop and execute a comprehensive multi-year digital marketing strategy to increase brand growth and conversions.
* Oversee paid media strategies across Google Ads, social media, and programmatic advertising, along with the management of external agency relationships.
* Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.
* Manage the Digital Marketing team, responsible for paid media, email, ecommerce, and digital analysts.
* Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.
Requirements
* Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.
* Strong background in email marketing, CRM, and marketing automation platforms.
* Experience leading eCommerce strategies and website optimization.
* Experience in managing large-scale marketing initiatives.
* Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
* ~10 years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality, or nightlife business, with at least 5 years in a leadership role.
Benefits
* Competitive salary and benefits package.
* Opportunity to work with a leading entertainment company.
* Collaborative and dynamic work environment.
Lucky Strike Entertainment is seeking a highly skilled Digital Marketing Director to lead and optimize digital marketing initiatives, driving customer acquisition, engagement, and revenue growth. This role oversees performance marketing, paid media, email marketing, eCommerce, and data-driven reporting.
About Us
Lucky Strike Entertainment is one of the world's premier location-based entertainment platforms, with over 360 locations across North America. We provide experiential offerings in bowling, amusements, water parks, and family entertainment centers.
Responsibilities
* Develop and execute a comprehensive multi-year digital marketing strategy to increase brand growth and conversions.
* Oversee paid media strategies across Google Ads, social media, and programmatic advertising, along with the management of external agency relationships.
* Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.
* Manage the Digital Marketing team, responsible for paid media, email, ecommerce, and digital analysts.
* Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.
Requirements
* Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.
* Strong background in email marketing, CRM, and marketing automation platforms.
* Experience leading eCommerce strategies and website optimization.
* Experience in managing large-scale marketing initiatives.
* Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
* ~10 years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality, or nightlife business, with at least 5 years in a leadership role.
Benefits
* Competitive salary and benefits package.
* Opportunity to work with a leading entertainment company.
* Collaborative and dynamic work environment.
