What are the responsibilities and job description for the Digital Marketing Strategist position at Jobleads-US?
As a Digital Marketing Strategist at Jobleads-US, you will be responsible for developing and implementing digital marketing strategies to drive business growth. This involves working closely with stakeholders to understand business requirements and delivering high-quality analytical products to meet those needs.
About the Role
This is an exciting opportunity to work with cutting-edge technologies and transform the physical world. You will collaborate with cross-functional teams to execute model deployment and continuously improve model performance. Additionally, you will provide ongoing training to marketing teams on the use of analytics dashboards and reporting tools.
Responsibilities
- Analyze marketing campaigns from activity to revenue conversion
- Develop predictive models to improve omnichannel mix accuracy, campaign completeness, and predict personal behaviors in a complex marketing environment
- Work with all levels of marketing staff to understand and establish goals, determine required data sources, and establish marketing benchmarks and metrics
- Collaborate with cross-functional teams to execute model deployment and continuously improve model performance
- Provide ongoing training to marketing teams on the use of analytics dashboards and reporting tools
Requirements
- Minimum of 3 years in marketing analytics, with at least 1 year in marketing operations
- Strong background in marketing, analytics or mathematics
- Proficiency in SQL, Python, R (or other statistical tools), and experience with data lakes (i.e. Snowflake), ETL tools, and data management platforms
Preferred Qualifications
- Advanced experience with predictive modeling, statistical analysis, multivariate testing, data standardization, and normalization
- Deep understanding of complex systems and dependencies within marketing operations and ability to deliver insights that improve overall marketing outcomes
- Strong ability to connect disparate marketing touchpoints and data sources across channels to illustrate the full customer journey and its impact on the bottom line
What We Offer
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
About Us
We are proud to be an Equal Opportunity and Affirmative Action Employer, welcoming applicants from all backgrounds and hiring without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
About the Role
This is an exciting opportunity to work with cutting-edge technologies and transform the physical world. You will collaborate with cross-functional teams to execute model deployment and continuously improve model performance. Additionally, you will provide ongoing training to marketing teams on the use of analytics dashboards and reporting tools.
Responsibilities
- Analyze marketing campaigns from activity to revenue conversion
- Develop predictive models to improve omnichannel mix accuracy, campaign completeness, and predict personal behaviors in a complex marketing environment
- Work with all levels of marketing staff to understand and establish goals, determine required data sources, and establish marketing benchmarks and metrics
- Collaborate with cross-functional teams to execute model deployment and continuously improve model performance
- Provide ongoing training to marketing teams on the use of analytics dashboards and reporting tools
Requirements
- Minimum of 3 years in marketing analytics, with at least 1 year in marketing operations
- Strong background in marketing, analytics or mathematics
- Proficiency in SQL, Python, R (or other statistical tools), and experience with data lakes (i.e. Snowflake), ETL tools, and data management platforms
Preferred Qualifications
- Advanced experience with predictive modeling, statistical analysis, multivariate testing, data standardization, and normalization
- Deep understanding of complex systems and dependencies within marketing operations and ability to deliver insights that improve overall marketing outcomes
- Strong ability to connect disparate marketing touchpoints and data sources across channels to illustrate the full customer journey and its impact on the bottom line
What We Offer
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Collaborative and dynamic work environment
About Us
We are proud to be an Equal Opportunity and Affirmative Action Employer, welcoming applicants from all backgrounds and hiring without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
