What are the responsibilities and job description for the Digital Marketing Strategist position at Jobleads-US?
Job Overview
The B2C Marketing Lead is responsible for driving digital marketing strategy and execution for our direct-to-consumer business. Reporting to the Director of eCommerce - Digital Strategy, this role will focus on customer acquisition, engagement, and revenue growth across digital and traditional marketing channels.
- This candidate will blend strategic planning with hands-on execution, working closely with internal teams and external partners to optimize campaigns, leverage data-driven insights, and scale our digital marketing efforts.
- This role will lead two direct reports (Email Marketing Specialist and Social Media Specialist) and collaborate with teams across brand, product development, customer service, and operations.
Key Responsibilities
Strategic Leadership & Execution
- Develop and execute marketing strategies to acquire, retain, and engage customers, aligning with business objectives and revenue targets.
- Establish KPI goals (e.g., traffic, conversion rates, AOV, ROAS, CAC, CLTV) and create benchmarking frameworks to measure performance against industry standards and past results.
- Conduct variance reporting to assess performance gaps and identify areas of improvement, implementing action plans to optimize results.
- Collaborate with the Director of eCommerce and Merchandising Lead to drive revenue growth through digital channels, ensuring alignment on forecasts and marketing impact.
Digital Marketing & Paid Media
- Oversee paid social, paid search, programmatic advertising, and retargeting campaigns in collaboration with external vendors.
- Optimize Google Ads, Meta Ads, and other performance marketing channels, setting ROAS and cost-per-acquisition benchmarks to track campaign effectiveness.
- Conduct weekly and monthly performance reviews, identifying variance drivers and developing data-driven action plans to improve efficiency and maximize ROI.
Email, Social Media, & Content Marketing
- Direct email marketing strategy, overseeing campaign planning, A/B testing, and segmentation, while setting goals for open rates, CTR, and conversion rates.
- Lead social media growth strategies, including paid social, influencer marketing, and community engagement, tracking KPIs such as follower growth, engagement rates, and referral traffic.
- Work closely with Brand Creative teams to develop content that aligns with campaign objectives, continuously benchmarking content performance against prior efforts and industry trends.
- Implement a structured content testing and reporting process to improve messaging, creative, and audience targeting.
Affiliate & Influencer Marketing
- Manage and optimize affiliate marketing programs and influencer collaborations to increase brand awareness and drive sales.
- Establish performance benchmarks for affiliate and influencer campaigns, tracking metrics like revenue contribution, engagement rates, and conversion rates.
- Regularly analyze performance variances, identifying high- and low-performing partnerships and implementing strategies to maximize impact.
- Analyze key metrics such as ROAS, CAC, CLTV, revenue, email engagement, and social media performance, using insights to drive continuous improvement.
- Develop and present monthly variance reports, highlighting deviations from targets and proposing corrective actions to improve marketing efficiency.
