Digital Strategy Director

**Job Overview:**

Kenyon College seeks a highly skilled Digital Strategy Director to lead the development and execution of its digital strategy. This key role will oversee the creation, maintenance, and enhancement of Kenyon's online presence, ensuring it aligns with the institution's strategic goals and objectives.

Responsibilities:

• Develop and implement a comprehensive digital strategy that drives engagement and supports institutional goals.
• Lead a team of web professionals in creating and maintaining high-quality web content, ensuring consistency and accuracy across all digital platforms.
• Partner with stakeholders to design and develop new web initiatives, including site redesigns and implementation of emerging technologies.
• Oversee the management of Kenyon's content management system, ensuring seamless integration with external vendors and IT teams.
• Analyze website metrics and data to inform strategic decisions, identifying opportunities for growth and improvement.
• Collaborate with colleagues to develop and execute digital marketing campaigns, leveraging search engine marketing, social media, display advertising, and email marketing to drive traffic and engagement.
• Stay up-to-date with industry trends and best practices, applying knowledge to optimize digital strategies and enhance user experience.

Requirements:

• Bachelor's degree in communications, marketing, or a related field.
• At least five years of relevant experience managing websites or other web-based marketing platforms.
• Proven ability to write or edit for the web, with a strong understanding of current trends and best practices in web design.
• Excellent project management skills, with extensive experience leading large-scale website redesigns and managing post-launch sites.
• Strong command of content management systems and experience with HTML, CSS, and Adobe Creative Suite.
• Digital marketing fluency, including search engine marketing, social media, display advertising, and email marketing.