What are the responsibilities and job description for the Director of Product Marketing Strategy position at Jobleads-US?
Responsibilities
- Develop and execute internal and external positioning and messaging for our Structures, Fluids and 3D Design product collections.
- Manage a team of product marketing managers, guiding the creation of messaging, GTM strategy, sales readiness materials, and marketing assets and tactics.
- Lead the creation of positioning and messaging documents, marketing plans, and demand generation activities targeting the global engineering audience.
- Execute on bi-annual product launches to expose new capabilities and workflows.
- Drive execution of organic technology-led promotion across social media, third-party websites, blogs, and other digital mediums.
- Report on results from all marketing and sales engagement activities across the team.
- Partner with Ansys corporate marketing leadership and industry marketing team to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
- Enhance and extend current processes to streamline business activities.
