What are the responsibilities and job description for the Director of Product Marketing Strategy position at Jobleads-US?
About the Opportunity
Freenome is a high-growth biotech company developing innovative tests to detect cancer using standard blood draws. We are seeking a seasoned Director of Product Marketing to join our commercial team and drive the launch of our first product, revolutionizing cancer screening and saving lives.
This strategic role involves crafting and executing comprehensive marketing strategies that communicate the value proposition of our products and solutions to healthcare providers, their staff, and patients. You will collaborate with cross-functional teams, leveraging market research to define customer segments and personas, and ensuring messaging, creative, and tactics are maximized for impact.
The ideal candidate has 10 years of experience in product marketing, preferably within diagnostics and/or healthcare, with expertise in marketing to providers, familiarity with in vitro diagnostic devices, and a deep understanding of diagnostics and healthcare technology markets.
- Craft and execute comprehensive marketing strategies that communicate the value proposition of our products and solutions.
- Leverage existing market research to define customer segments and personas.
- Develop and execute campaigns to reach well-defined audiences through appropriate channels.
