What are the responsibilities and job description for the Head of Social Media and Design position at Jobleads-US?
The Director of Digital Identity at Auburn University Athletics is responsible for developing and executing a comprehensive social media strategy that enhances the Auburn Football brand, drives engagement, and supports team initiatives. This role involves serving as the primary social media designer, managing day-to-day posting across all platforms, and monitoring trends and analytics to optimize content performance and audience growth.
About the Role
This is an exciting opportunity to play a key role in shaping the digital identity of one of college football's most storied programs. As the Director of Digital Identity, you will have a direct impact on how Auburn Football is perceived by recruits, fans, and the national audience, driving the program forward in an ever-evolving digital landscape.
Key Responsibilities
- Develop and execute a comprehensive social media strategy that enhances the Auburn Football brand, drives engagement, and supports team initiatives.
- Serve as the primary social media designer, managing day-to-day posting across all platforms.
- Monitor trends and analytics to optimize content performance and audience growth.
Requirements
- 2 years of experience in social media management, content creation, or branding within college athletics, professional sports, or a similar high-profile environment.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and social media management tools.
- Understanding of digital trends, engagement strategies, and storytelling techniques to elevate the Auburn Football brand.
