What are the responsibilities and job description for the Marketing Director for In Vitro Diagnostics position at Jobleads-US?
About This Role
We are seeking a talented Marketing Director for our In Vitro Diagnostic (IVD) department. As a key member of our commercial team, you will be responsible for driving the launch of our first product, a cancer screening blood test, and developing marketing strategies that communicate its value proposition to healthcare providers and their patients.
Your expertise in marketing to providers, particularly those in primary care, preventative health, and oncology, will be essential in driving adoption and growth. You will collaborate with our regulatory affairs team on FDA submissions, our product team on defining patient journeys, and our market development and sales teams as they engage directly with customers.
The ideal candidate has a strong background in product marketing, preferably within diagnostics and/or healthcare, with a proven track record of launching complex products and services.
- Develop and execute marketing strategies that communicate the value proposition of our products.
- Partner with cross-functional teams to ensure a successful product launch.
