What are the responsibilities and job description for the Rental Property Marketing Specialist position at Jobleads-US?
About Greystar
As a leading global real estate company, Greystar provides property management, investment management, development, and construction services. Our communities offer world-class service in rental residential real estate.
Job Description Summary
This role coordinates community marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals. Key responsibilities include performing sales and leasing activities, inspecting apartments, staying informed about market conditions, designing and executing marketing activities, and ensuring the community meets the Company's standards for show quality.
Essential Responsibilities:
- Perform all sales and leasing activities to achieve revenue and occupancy goals by greeting prospects, conducting tours and showing apartments, processing applications, credit screening, and lease preparation.
- Inspect apartments prior to move-in and ensure they are in move-in ready condition, scheduling any outstanding items with the maintenance team.
- Stay informed about current market and competitor conditions, develop short- and long-term marketing plans, and follow established policies related to concessions and special programs.
- Design and execute marketing activities to create traffic to the community, including implementing resident referral and employer outreach programs, using internet marketing tools, and following other community-specific marketing plans.
- Use on-site software to track apartment availability, record leasing activities, manage resident data, and capture critical demographic information.
- Ensure the community and show units meet the Company's standards for show quality by daily inspecting the marketing corridor, communicating maintenance needs, merchandising show units, and preparing the leasing office for daily activities.
- Follow up with prospects and new residents to ensure satisfaction by sending emails or making telephone calls to finalize decisions.
- Execute activities in support of the lease renewal program by preparing renewal letters and packages, meeting with renewing residents, and ensuring lease renewal documents are signed and implemented on time.
- Respond to resident concerns and questions, taking prompt action to solve problems and document requests.
