What are the responsibilities and job description for the Senior Manager Product Marketing position at Jobleads-US?
Job Title: Senior Manager, Product Marketing for Structures, Fluids and 3D Design
This role is responsible for leading the development and execution of all internal and external positioning and messaging and supporting associated marketing activities, including Foundational and Big C campaign activities for the Structures, Fluids and 3D Design product collections.
Responsibilities:
- Oversee benefit-based messaging for a significant portion of the Ansys product portfolio to prospective customers, existing customers, and partners.
- Lead creation of positioning and messaging documents, marketing plans and demand generation activities targeting global engineering audience.
- Execute bi-annual product launches to expose new capabilities and workflows.
- Drive organic technology-led promotion across social media, third party websites, blogs, and other digital mediums.
- Report results from all marketing and sales engagement activities across team.
- Partner with corporate marketing leadership and industry marketing team to develop and execute campaigns driving new business as well as up-sell/cross-sell opportunities.
- Enhance and extend current processes to streamline business activities.
Requirements:
- 5 years leading team in marketing capacity.
- Bachelor's degree in Mechanical Engineering, Computer Science or related field.
- Working knowledge of simulation-based engineering.
- Broad functional expertise across several marketing competencies.
- Able to lead complex projects.
- Excellent organizational, leadership, decision-making, and communication skills.
About Us:
We believe diverse thinking leads to better outcomes. We create and nurture a workplace welcoming people, regardless of background, identity, or experience.
