What are the responsibilities and job description for the Senior Marketing Director position at Jobleads-US?
**Job Overview:**
Mountain America Credit Union is a leading financial institution with over $20 billion in assets, serving multiple states in the west and mountain west areas.
As the Senior Marketing Director, you will be responsible for leading and overseeing the strategic and tactical oversight of traditional marketing, digital marketing, marketing automation, analytics and insights, lead generation, creative services, sponsorships & events, social media, and brand departments.
This role ensures the integrity of the Mountain America brand while contributing significantly to revenue generation across multiple functions within the organization.
**Key Responsibilities:**
- Set and implement the Marketing strategic plan aligned with organization's overall business strategy.
- Develop marketing strategies by gathering and analyzing data to identify key trends and profitable market segments.
- Lead the development and execution of the overall sponsorship strategy to align with the company's marketing and business objectives.
- Champion and protect the MACU brand, developing and directing corporate identity plans to further the organization's image and brand in the community.
**Requirements:**
- 15 years of related Marketing and PR experience.
- Ability to strategically recruit, engage and coach employee performance.
- Bachelor's degree required.
- Demonstrates strong ability to think critically, make quality decisions, and solve complex problems.
