What are the responsibilities and job description for the Strategic Marketing Leadership position at Jobleads-US?
About Spectrum
Spectrum is a leading provider of advanced communications and entertainment services to residential and business customers. Our company has a strong presence in 41 states, serving nearly 32 million customers across the country.
Job Details
We are seeking an experienced Vice President, Residential Go-To-Market Strategy and Planning to lead our residential marketing efforts. As a key member of our leadership team, you will be responsible for developing and executing strategic plans to drive new subscriber acquisition and retention.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies to drive new subscriber growth and retention
- Lead cross-functional teams to design and execute targeted marketing campaigns
- Analyze market sizing and prospect segmentation data to inform marketing strategies
- Partner with product marketing to align product positioning and messaging
- Evaluate campaign effectiveness and document attribution and direct marketing contribution
Requirements
To be successful in this role, you will need:
- 15 years of progressive responsibility in marketing, demand or lead generation strategy, execution, and communications
- Leadership experience of marketing teams with 15 employees
- Bachelor's degree required
- Expertise in modern marketing strategies and platforms enabled by marketing automation, customer relationship management systems, segmentation and personalization strategies, and digital targeting marketing platforms
Our Culture
We value diversity, inclusion, and equality in the workplace. We offer a dynamic work environment, competitive compensation and benefits package, and opportunities for professional growth and development.
