Vice President of Digital Marketing

Job Title: Vice President of Digital Marketing

The ideal candidate will be a creative and bold professional who is ready to lead and optimize digital marketing initiatives to drive customer acquisition, engagement, and revenue growth.

Key Responsibilities:

• Develop and execute a comprehensive multi-year digital marketing strategy to increase brand growth and conversions.
• Oversee paid media strategies across Google Ads, social media, and programmatic advertising along with the management of external agency relationships.
• Implement data-driven performance marketing initiatives, optimizing for acquisition and engagement.
• Manage the Digital Marketing team, responsible for paid media, email, ecommerce and digital analysts.
• Develop and oversee email marketing and CRM strategies to enhance customer loyalty.
• Oversee eCommerce initiatives, ensuring seamless online transactions and promotions.
• Partner with brand marketing, creative, and operations teams to align digital initiatives with business goals.
• Establish key performance indicators (KPIs) for campaign effectiveness and team members of the Digital Marketing team.
• Utilize data analytics to optimize digital campaigns and improve ROI.
• Stay ahead of emerging digital trends and technologies.

Requirements:

• Proven expertise in paid media strategy (Google Ads, Meta, TikTok, programmatic) and performance marketing.
• Strong background in email marketing, CRM, and marketing automation platforms.
• Experience leading eCommerce strategies and website optimization.
• Experience in managing budgets over $1M annually.
• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• ~10 years of experience in digital marketing, performance marketing, or eCommerce for a national location-based entertainment, hospitality or nightlife business, with at least 5 years in a leadership role.

Work Environment:
A general office environment where you will walk, bend, and stand for periods of time.